EANS-Adhoc: Sedo Holding AG / 2010 fiscal year: Sales EUR 116.1 million, EBITDA EUR 8.5 million and EBT EUR 3.3 million / Clear improvement in sales and result expected in 2011

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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01.03.2011

* 2010 fiscal year: Sales EUR 116.1 million, EBITDA EUR 8.5 million and EBT EUR
3.3 million
* Clear improvement in sales and result expected in 2011

Cologne, March 1, 2011 - Sedo Holding AG (ISIN DE 000 549015 5) today announces
its provisional group business figures for the 2010 fiscal year. While the sales
trend was largely in line with the company's expectations, the key financial
indicators remained much less satisfactory.

Group sales of Sedo Holding AG as expected declined from EUR 135.3 million in
the previous year to EUR 116.1 million. The main reason for the decline in
turnover is the changed contractual relationship with one large customer of
Affiliate Marketing, which has been effective since the fourth quarter of 2009.
Adjusted to allow for sales revenues of this important customer (EUR 26.1
million in 2009), sales revenues increased by EUR 6.9 million (+6.3 %). The
result of ordinary activities before interest, taxes and depreciations (EBITDA)
declined from EUR 11.8 million (comparable previous year's figure, excluding
positive one-off item of EUR 12.7 million) to EUR 8.5 million. The pre-tax
result of ordinary activities (EBT) declined from EUR 6.6 million (comparable
previous year's figure excluding positive one-off item of EUR 12.7 million) to
EUR 3.3 million. The reason for the decline in the ordinary EBT were primarily
unscheduled valuation adjustments to the company's own domain portfolio of EUR
2.7 million in the fourth quarter of 2010.

Sedo Holding AG plans to use the capital reserve in the 2010 fiscal year; Sedo
will thus completely balance in its Parent Company financial statements the net
loss carried over after having recognized the 2010 net profit.

On the basis of the current market conditions and the course of business up to
now, the Management Board of Sedo Holding AG expects a clear improvement in
sales and result in 2011. The In concrete terms, the Management Board expects an
increase in sales of approx. 10% and at least a doubling at the EBT in the 2010
fiscal year.

Annual comparison Jan. - Dec. 2009 - Jan. - Dec. 2010 in EUR million

Sales 2009: 135.3 - 2010: 116.1
EBITDA* 2009: 24.5 - 2010: 8.5
EBITDA excluding special items** 2009: 11.8 - 2010: 8.5
EBT 2009: 19.3 - 2010: 3.3
EBT excluding special items** 2009: 6.6 - 2010: 3.3

* EBITDA, i.e, the result of operative activities before depreciation and
write-downs on domains.
**EBT/EBITDA 2009 without one-off income of EUR 12.7 million from the sale of
the shares in Hi-media and Goldbach Media to United Internet.

Marcus Schaps
Head of Press and Public Relations
Sedo Holding AG
Elgendorfer Straße 57
56410 Montabaur

Tel: +49 (0) 2602 - 96 1076
Fax: +49 (0) 2602 - 96 1013
E-Mail: [email protected]

Further inquiry note:
Marcus Bauer
Telefon: +49 (0)2602-96-1631
E-Mail: [email protected]
end of announcement euro adhoc
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issuer:      Sedo Holding AG
             Elgendorfer Straße 57
             D-56410 Montabaur
phone:       +49 (0) 2602 96-1823
FAX:         +49 (0) 2602 96-1013
mail:        [email protected]
WWW:         http://www.sedoholding.com
sector:      Online
ISIN:        DE0005490155
indexes:     CDAX, Prime All Share, Technology All Share

stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Stuttgart, Düsseldorf, München
language: English

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