EANS-Adhoc: Goldbach Group AG / Goldbach Group sets up a new organizational structure

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03.12.2010

Goldbach Group sets up a new organizational structure

Business-Lines represented on the Executive Committee - integration of the
competence centers in the Group Operational Board - flexible and comprehensive
customer service

Küsnacht, December 3rd, 2010. Goldbach Group AG, the leading advertising
marketer for private electronic, interactive and mobile media, is giving itself
a new organizational structure as of January 1, 2011. The Board of Directors has
approved an organizational regulation that operatively reflects the merger and
corporate structure created to foster comprehensive customer service with the
three business-lines: Goldbach Media, Goldbach Audience and Goldbach
Interactive, as well as the five competence centers.

As of January 1, 2011, the Goldbach Group will be led by a five-person Executive
Committee consisting of the CEO: Klaus Kappeler, the CFO: Mario Hrastnig and the
heads of the business- lines, including Michi Frank for Goldbach Media, Martin
Radelfinger for Goldbach Audience, and Bramwell Kaltenrieder for Goldbach
Interactive. The also newly created Group Operational Board consists of, in
addition to the members of the Executive Committee, the regional heads, the
heads of the competence centers and strategic functions as well as the group
corporate functions; these include for the region West (CH/DE/AT): Michi Frank,
for the Adriatic region (HR/SL/SR): Vedran Bilos, for the competence centers TV
and Radio: Raoul Gerber, for Search: Andreas Owen, for Mobile: Mark Forster, for
Social Media: Mike Schwede, for the strategic function Campaigns: Andreas
Jorgella, for the group corporate functions HR/IKS: Marcel Bosshard, for
Marketing: Paul Riesen and for IT: Rolf Herzog. ARBOmedia, in which the Goldbach
Group holds a 98% stake, will continue to be run as an affiliated company.

After the merger of all business activities under the unified "Goldbach"
umbrella brand in autumn 2010, with its new structure and organization and
flexible, rapid and comprehensive customer service throughout its entire service
range, the Goldbach Group seeks to further expand its offering for the
integrated marketing of private TV, radio and out-of-home as well as the online
sector and thereby prepare for further growth in Switzerland, Austria, Germany
as well as in South-eastern and Eastern Europe. In addition to the three
established business-lines: Goldbach Audience, Goldbach Interactive and Goldbach
Media, the Goldbach Group offers special know-how for all companies throughout
the entire range in competence centers and strategic functions (TV, Radio,
Mobile, Search, Social Media and Campaigns).

"With the new organizational structure, we can comprehensively and even more
flexibly support our increasingly international customers, from consultation and
creation to implementation of marketing and advertising in electronic media,"
states Klaus Kappeler, CEO of the Goldbach Group. "With the essential know-how
of the Goldbach Group bundled in the competence centers and strategic functions,
we offer all customers of the three business lines: Goldbach Media, Goldbach
Audience and Goldbach Interactive, an extraordinary advisory depth and
realization capacity."

Further inquiry note:
Paul Riesen, Germaine Müller
Tel. +41 44 914 91 00
Mobile: +41 79 688 24 74
[email protected]
[email protected]
end of announcement euro adhoc
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issuer:      Goldbach Group AG
             Seestrasse 39
             CH-8700 Küsnacht
phone:       +41 44 914 91 00
FAX:         +41 44 914 93 60
mail:        [email protected]
WWW:         www.goldbachgroup.ch
sector:      Media
ISIN:        CH0004870942
indexes:     SPI, SPIEX

stockmarkets: Main Standard: SIX Swiss Exchange
language: English

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