EANS-Adhoc: Goldbach Group AG / Goldbach Group sets up a new organizational structure

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Goldbach Group sets up a new organizational structure

Business-Lines represented on the Executive Committee - integration of the competence centers in the Group Operational Board - flexible and comprehensive customer service

Küsnacht, December 3rd, 2010. Goldbach Group AG, the leading advertising marketer for private electronic, interactive and mobile media, is giving itself a new organizational structure as of January 1, 2011. The Board of Directors has approved an organizational regulation that operatively reflects the merger and corporate structure created to foster comprehensive customer service with the three business-lines: Goldbach Media, Goldbach Audience and Goldbach Interactive, as well as the five competence centers.

As of January 1, 2011, the Goldbach Group will be led by a five-person Executive Committee consisting of the CEO: Klaus Kappeler, the CFO: Mario Hrastnig and the heads of the business- lines, including Michi Frank for Goldbach Media, Martin Radelfinger for Goldbach Audience, and Bramwell Kaltenrieder for Goldbach Interactive. The also newly created Group Operational Board consists of, in addition to the members of the Executive Committee, the regional heads, the heads of the competence centers and strategic functions as well as the group corporate functions; these include for the region West (CH/DE/AT): Michi Frank, for the Adriatic region (HR/SL/SR): Vedran Bilos, for the competence centers TV and Radio: Raoul Gerber, for Search: Andreas Owen, for Mobile: Mark Forster, for Social Media: Mike Schwede, for the strategic function Campaigns: Andreas Jorgella, for the group corporate functions HR/IKS: Marcel Bosshard, for Marketing: Paul Riesen and for IT: Rolf Herzog. ARBOmedia, in which the Goldbach Group holds a 98% stake, will continue to be run as an affiliated company.

After the merger of all business activities under the unified "Goldbach" umbrella brand in autumn 2010, with its new structure and organization and flexible, rapid and comprehensive customer service throughout its entire service range, the Goldbach Group seeks to further expand its offering for the integrated marketing of private TV, radio and out-of-home as well as the online sector and thereby prepare for further growth in Switzerland, Austria, Germany as well as in South-eastern and Eastern Europe. In addition to the three established business-lines: Goldbach Audience, Goldbach Interactive and Goldbach Media, the Goldbach Group offers special know-how for all companies throughout the entire range in competence centers and strategic functions (TV, Radio, Mobile, Search, Social Media and Campaigns).

"With the new organizational structure, we can comprehensively and even more flexibly support our increasingly international customers, from consultation and creation to implementation of marketing and advertising in electronic media," states Klaus Kappeler, CEO of the Goldbach Group. "With the essential know-how of the Goldbach Group bundled in the competence centers and strategic functions, we offer all customers of the three business lines: Goldbach Media, Goldbach Audience and Goldbach Interactive, an extraordinary advisory depth and realization capacity."

end of announcement euro adhoc

issuer: Goldbach Group AG Seestrasse 39 CH-8700 Küsnacht phone: +41 44 914 91 00 FAX: +41 44 914 93 60 mail: info@goldbachgroup.ch WWW: www.goldbachgroup.ch sector: Media ISIN: CH0004870942 indexes: SPI, SPIEX

stockmarkets: Main Standard: SIX Swiss Exchange
language: English

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Paul Riesen, Germaine Müller
Tel. +41 44 914 91 00
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