EANS-Adhoc: adidas AG / adidas AG Announces Early Redemption of the Convertible Bond 2003/2018 (ISIN DE0009038968)

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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date of causation: 07.10.2009

Herzogenaurach - adidas AG has decided today to approve the early and complete
redemption of the 2.5% Convertible Bonds 2003/2018 with conversion rights into
adidas AG (formerly adidas-Salomon AG) no-par-value ordinary bearer shares in
the total principal amount of EUR 400,000,000 issued on October 8, 2003 by
adidas International Finance B.V. (formerly adidas-Salomon International Finance
B.V.) and unconditionally and irrevocably guaranteed by adidas AG. The
redemption will be effected prior to maturity on October 8, 2009, effective
November 23, 2009.

On November 23, 2009, the bonds will be redeemed at the total principal amount
plus interest on the principal amount accrued until (but excluding) this day as
far as bondholders do not exercise their conversion rights by the end of
November 9, 2009.

Given the current adidas AG share price, the Company expects the bondholders to
largely or completely exercise their conversion rights. In case all holders of
the convertible bond make use of their conversion rights, up to 15,684,313
ordinary bearer shares based on the Contingent Capital 2003/II of the Company
will be issued against the conversion of a claim for payment of EUR 25.50 per
share. The new shares will be entitled to dividends as of the beginning of the
financial year 2009.

As far as the conversion rights are exercised, adidas AG will reduce its net
debt and increase its equity, bringing the Company closer to its declared goal
of financial leverage below 50%.

Further inquiry note:
Dennis Weber
Investor Relations Manager
Telefon: +49 (0)9132-84 4989
Email: Dennis.Weber@adidas-Group.com
Ende der Mitteilung euro adhoc
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issuer:   adidas AG
          Adi-Dassler-Str.  1-2
          D-91074 Herzogenaurach
phone:    +49 (0)9132 84-0
FAX:      +49 (0)9132 84-2241
mail:     investor.relations@adidas-Group.com
WWW:      http://www.adidas-Group.com
sector:   Recreational & Sports goods
ISIN:     DE0005003404, A0DMK03
indexes:  DAX, CDAX, HDAX, Prime All Share

stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Stuttgart, Düsseldorf, Hannover, München
language: English

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