EANS-Adhoc: bwin Interactive Entertainment AG / bwin announces closing of Gioco Digitale acquisition

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ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
distribution. The issuer is solely responsible for the content of this
announcement.
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date of causation: 07.10.2009

bwin announces the closing of the acquisition of Gioco Digitale S.p.A ("Gioco
Digitale"). All conditions precedent to the acquisition have been satisfied.
The acquisition of Gioco Digitale is an important step for bwin to become the
leader in continental Europe´s largest online gaming market and is in line with
bwin´s stated strategy of increasing regional market share in established
European markets by acquiring local champions. The deal will enable bwin to
capitalize on the growth potential of the Italian online gaming industry which
is supported by modern, pro-active regulation.

Including Gioco Digitale, bwin´s market share of the Italian online poker market
increased slightly to 25,6% during September 2009 (August 2009: 25,5%).

Gioco Digitale´s experienced management team joins bwin to develop poker and
other products in European markets where liberalization and local regulation are
emerging.

Further inquiry note:
Investors:
Konrad Sveceny, Investor Relations
bwin Interactive Entertainment AG
Boersegasse 11, 1010 Vienna, Austria
Tel.: +43 (0) 50 858-20017
E-mail:[email protected]
http://www.bwin.org

Press:
Kevin O'Neal, Press Officer
bwin Interactive Entertainment AG
Boersegasse 11, 1010 Vienna, Austria
Tel.: +43 (0) 50 858-24010
E-mail:[email protected]
http://www.bwin.org
Ende der Mitteilung euro adhoc
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issuer:   bwin Interactive Entertainment AG
          Börsegasse  11/Lift 3/Top floor
          A-1010 Wien 
phone:    +43 (0) 50 858-0
FAX:      +43 (0) 50 858-16
mail:     [email protected]
WWW:      www.bwin.org
sector:   Casinos & Gambling
ISIN:     AT0000767553
indexes:  ATX Prime, ATX

stockmarkets: official dealing: Wien
language: English

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