EANS-Adhoc: ESCADA AG improves Exchange Offer for Bondholders - Additional ESCADA shares provided by Existing Shareholders - Exchange Period and Subscription Period for New Shares extended

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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28.07.2009

München, July 28, 2009 - The Management Board and Supervisory Board of ESCADA AG
today resolved to improve the exchange offer for bondholders and to extend the
exchange period as well as the subscription period of the subscription offer,
both of which are key parts of the current restructuring concept.

The exchange offer requires a minimum acceptance quota of at least 80% of the
holders of the 2005/2012 bond. ESCADA AG has resolved to improve the exchange
offer today. In addition to the consideration already offered, bondholders who
have already exchanged or will exchange their old bonds by the end of the
exchange period, will receive 10 ESCADA shares for every 1,000 euros in nominal
value of the old bond exchanged. As a consequence of this change, the exchange
period will be extended to August 11, 2009.

By offering this additional component of 10 ESCADA shares, ESCADA AG aims to
accommodate bondholders who wish to become shareholders and participate in any
possible future success of the Company. These additional shares are being
provided by certain existing shareholders. The shareholders Fasshonaburu
S.à.r.l. (shareholder: Rustam Aksenenko), BO-DO Vermögensverwaltung GmbH
(shareholder: Wolfgang Herz) and Bestinver Gestión, S.A. as well as the board
members Bruno Sälzer, Werner Lackas and Claus Mingers have agreed to make
available, without consideration, a total of up to 2 million ESCADA shares for
this purpose if the exchange offer is successful.

Supplemental prospectus information will be made available on the websites
www.escada-anleihe.com and http://investor-relations.escada.com.

At the same time, the subscription period for the subscription offer is being
extended to August 12, 2009 in order to permit the simultaneous settlement of
both the exchange offer and the subscription offer. In addition, the trading
period of subscription rights on the Frankfurt Stock Exchange is being extended.
The corresponding supplement to the prospectus dated July 21, 2009 will be made
available by ESCADA AG free of charge following its approval by the BaFin
(Bundesanstalt für Finanzdienstleistungsaufsicht - German Federal Financial
Supervisory Authority). Outside Germany and Austria, the subscription offer is
subject to all restrictions imposed by applicable local law.

Further inquiry note:
Investor Relations
Yara Kes
Tel.: +49 (0) 89 9944 1336
E-mail: [email protected]

Presse:
Frank Elsner Kommunikation für Unternehmen GmbH
Frank Elsner
Tel.: +49 - 54 04 - 91 92 0
Email: [email protected]

Not for release, publication or distribution in the United States, Australia,
Italy Canada or Japan.

This information does not constitute a prospectus. The exchange offer in Germany
is made exclusively on the basis of the prospectus, which contains the
information for investors required under statutory provisions and which is
available on the websites of ESCADA AG (http://investorrelations.escada.com) and
the information agent Thomson Reuters (www.escadaanleihe.com); print copies may
be requested free of charge from ESCADA AG (Einsteinring 14-18, 85609
Aschheim/Munich, Germany).
The prospectus prepared for the subscription offer is available free of charge
from ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany).
This ad-hoc disclosure is not an offer for sale of securities in the United
States. Securities may not be sold in the United States absent registration with
the United States Securities and Exchange Commission or an exemption from
registration under the U.S. Securities Act of 1933, as amended. ESCADA AG does
not intend to register any part of any offering in the United States or to
conduct any public offering of securities in the United States.
This communication is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment professionals
falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005 (the "Order") or (iii) high net worth
companies, and other persons to whom it may lawfully be communicated, falling
within Article 49(2)(a) to (d) of the Order (all such persons together being
referred to as "relevant persons"). The securities are only available to, and
any invitation, offer or agreement to subscribe, purchase or otherwise acquire
such securities will be engaged in only with, relevant persons. Any person who
is not a relevant person should not act or rely on this document or any of its
contents.
The exchange offer is not extended to any persons (natural or legal) resident in
the Republic of Italy. The exchange offer is not being made, directly or
indirectly, in the Republic of Italy. The exchange offer and the prospectus has
not been submitted to the clearance procedure of the Commissione Nationale per
le Societa e la Borsa ("CONSOB") pursuant to Italian laws and regulations.
Accordingly, neither the prospectus, this ad-hoc disclosure nor any other
documents or materials relating to the exchange offer or the securities may be
distributed or made available in the Republic of Italy.

end of announcement euro adhoc
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emitter:      ESCADA AG
              Einsteinring 14-18
              D-85609 Aschheim/München
phone:        +49 (0)89 9944 0
FAX:          +49 (0)89 9944 1111
mail:         [email protected]
WWW:          http://www.escada.com
sector:       Clothing
ISIN:         DE0005692107, XS0215685115 DE0005568174
indexes:      CDAX, Classic All Share, Prime All Share
stockmarkets: Open Market: Berlin, Hamburg, Stuttgart, Düsseldorf, regulated
              dealing/prime standard: Frankfurt, regulated dealing: München 
language:     English

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