EANS-News: Wolford Presents New Shop Concept in Amsterdam - IMAGE

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Marketing

Bregenz -
On January 31, 2019, Wolford opened its first shop in Amsterdam in the new store
design in the presence of 130 invited media representatives and other guests.
The new shop with close to 80 m² of floor space in the middle of the noble
shopping street P.C. Hooftstraat will make the new look and feel tangible and
visible at the point of sale for the very first time. This comes on the heels of
Wolford's official presentation of its new brand presence in November 2018.
Starting in February, two boutiques in Paris and one shop located in the South
Coast Plaza mall in Los Angeles will also feature the new design.

Wolford hired the boutique agency "Studio Modijefsky" a team of young women, to
coordinate the development of the new shop design. Inspired by the craft
tradition of the brand, the agency created an interior which appears to be
elegant, warm and intimate thanks to its monochrome colour scheme, surprising
materials and subtle light effects. At the same time, it gives the impression of
being industrial, with raw, partly freestanding walls, screens and illuminated
boxes as well as coil-shaped glass lamps inspired by the thread spools used in
Wolford's production operations.

The design clearly accentuates Wolford products, which are openly presented
within the context of various themes. At the same time, there are many playful
references to human interaction which surprise customers and allow them to
experience the brand on different levels. In doing so, the shop concept
functions in a similar manner to a toolbox. The modules can be used in very
flexible ways and continuously changed.

Following a trial period for the new pilot stores, Wolford will further optimise
the shop concept in detail so that it can be gradually rolled out. "Our new
pilot store reflects the DNA of the Wolford brand and serves as an important
element in our new brand identity. The modular nature of the concept can be
linked across the globe with regional and cultural aspects and is also an
optimal solution which will be economically successful", emphases Wolford CEO
Axel Dreher.

Selected photos:

https://tinyurl.com/y8q67nm5

Further inquiry note:
Wolford AG
Maresa Hoffmann
Investor Relations & Corporate Communications
Tel.: +43 5574 690 1258
investor@wolford.com | company.wolford.com

end of announcement euro adhoc
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Pictures with Announcement:
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http://resources.euroadhoc.com/images/3431/5/10260826/WOLFORD_AMS__c__MODIJEFSKY_01.jpg
http://resources.euroadhoc.com/images/3431/5/10260826/WOLFORD_AMS__c__MODIJEFSKY_31.jpg

issuer: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43(0) 5574 690-1258
FAX: +43(0) 5574 690-1410
mail: investor@wolford.com
WWW: http://company.wolford.com
ISIN: AT0000834007
indexes: ATX GP
stockmarkets: Wien, Frankfurt, New York
language: English

ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | CNE

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