The Stars Group Launches 'Stars £100 Million Challenge' World Cup Promotion

Toronto (ots/PRNewswire) - The Stars Group today announced the launch
of the Stars £100 Million Challenge, a free-to-enter World Cup
promotion across PokerStars, BetStars and PokerStars Casino which if
awarded will be one of the largest prizes in sports betting history.
Up to £100 million (or local promotion equivalent) will be awarded
for a perfect win-lose-draw prediction for all 64 World Cup matches,
which run from June 14 through July 15.

As well as the £100 million jackpot for a perfect prediction, the
player to correctly predict the next highest number of match results
will be awarded a first-place prize of $10,000 plus a Platinum Pass
to the PokerStars Players No-Limit Hold'em Championship (PSPC), which
will take place in the Bahamas in January 2019. A Platinum Pass is
worth approximately $30,000 and includes a $25,000 PSPC buy-in,
accommodation at the Atlantis Paradise Island Resort and
approximately $2,000 for travel and expenses.

First entry into the Stars £100 Million Challenge is free and will
close the day before the opening World Cup match between Russia and
Saudi Arabia. Multiple entries are possible for customers who
complete certain in-client challenges. Entry will be limited to
players based in the United Kingdom (excluding Gibraltar and Isle of
Man), Denmark, Sweden, Norway and Finland.

"This summer we're living up to our ambition of becoming the world's
favourite iGaming destination by offering our customers the chance to
win one of the biggest prizes in sports betting history," said Rafi
Ashkenazi, Chief Executive Officer of The Stars Group. "The Stars
£100 Million Challenge will also allow us to become part of the
enormous global betting interest in the World Cup and will make The
Stars Group the place to be while watching the action this summer."

The Stars £100 Million Challenge is The Stars Group's first official
cross-vertical, multi-market promotion, encompassing PokerStars,
BetStars and PokerStars Casino. All players will also be entered on
to a Stars £100 Million Challenge leader board, with points awarded
for correct predictions. The top 1,000 entrants will all be awarded a
selection of prizes including PokerStars Casino bonus spins,
PokerStars Spin & Go tickets, and free bets with BetStars. Other
World Cup promotions across The Stars Group include enhanced Stars
Rewards, exclusive Odds Boost options at BetStars, and new Football
Frenzy and Spin & Goal game variations at PokerStars.

The £100 Million Challenge will also introduce The Stars Group's
first multi-brand ambassador, former cricket star and popular TV
presenter, Freddie Flintoff. Freddie, who is a keen sports and poker
fan, will represent The Stars Group across poker, sports and casino.
Danish comedian and TV star Casper Christensen and Swedish celebrity
chef Per Morberg will also be featured in campaigns across the Nordic
regions for the World Cup.

About The Stars Group

The Stars Group is a leading provider of technology-based products
and services in the global gaming and interactive entertainment
industries. The Stars Group directly or indirectly, including through
its Stars Interactive Group division, owns gaming and related
consumer businesses and brands, such as PokerStars, PokerStars
Casino, BetStars, Full Tilt, and the PokerStars Players No Limit
Hold'em Championship, European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour, Asia Pacific Poker Tour,
PokerStars Festival and PokerStars MEGASTACK live poker tour and
event brands. These brands together have millions of registered
customers globally and collectively form the largest poker business
in the world, comprising online poker games and tournaments,
sponsored live poker competitions, marketing arrangements for branded
poker rooms in popular casinos in major cities around the world, and
poker programming and content created for television and online
audiences. The Stars Group, through certain of these and other
brands, also offers non-poker gaming products, including casino and
sportsbook. The Stars Group, through certain of its subsidiaries, is
licensed or approved to offer, or offers under third party licenses
or approvals, its products and services in various jurisdictions
throughout the world, including in Europe, both within and outside of
the European Union, Australia, the Americas and elsewhere. In
particular, PokerStars is the world's most licensed online gaming
brand, holding licenses or related operating approvals in 17
jurisdictions.

Cautionary Note Regarding Forward Looking Statements and Other
Information

This news release may contain forward-looking statements and
information within the meaning of applicable securities laws.
Forward-looking statements can, but may not always, be identified by
the use of words such as "anticipate", "plan", "continue",
"estimate", "expect", "may", "will", "intend", "could", "might",
"would", "should", "believe", and similar references to future
periods or the negatives of these words and expressions. These
statements are based on management's current expectations and are
subject to a number of risks, uncertainties, and assumptions. There
can be no assurance that actual results will not differ materially
from those expressed or implied in forward-looking statements. Undue
reliance should not be placed on forward-looking statements. Please
refer to The Stars Group's most recent annual information form and
annual and interim financial statements and management's discussion
and analysis for more information about the factors, assumptions and
risks that may apply to The Star's Group's forward-looking
statements. Each forward-looking statement speaks only as of the date
hereof, and The Stars Group undertakes no obligation to correct or
update any forward-looking statement, whether as a result of new
information, future events or otherwise, except as required by
applicable law.

For media inquiries, please contact:

Eric Hollreiser: Press@starsgroup.com

ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | PRN

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