Grundig Renews Commitment to Reducing Global Food Waste

Berlin (ots/PRNewswire) - Grundig, Europe's leading full range
manufacturer of home electronics, continues with its efforts to
raise awareness on global food waste, as part of its "Respect Food"
philosophy.

As a premium global brand with a strong eco-conscience, Grundig
pushes the cause of respecting and preserving natural resources: it
is specially involved in the world's food waste fight, with its
"Respect Food" philosophy.

At IFA 2017, Grundig renewed its commitment to raise awareness of
global food waste, launching the second phase of its "Respect Food"
initiative with a manifesto film. The film aims to object the
underestimation of food and remind everyone the value of food by
giving the message; wasting food is wasting life. Grundig wants
everyone to know that respecting food is the only way to make our
earth the best home to be.

The global launch of the project is to take place during the World
Food Day, on October 16th.

Grundig and Food for Soul partnership

Grundig's partnership with Food for Soul, the non-profit association,
founded by chef Massimo Bottura, is a significant part of Grundig's
"Respect Food" efforts. Through this shared philosophy, in one year
alone, 25 tonnes of food have been saved, four community kitchen
projects have been launched and 48,300 dishes have been served across
community projects with the support of 210 globally known chefs.

Grundig continues to inspire people on how to fight against food
waste in the kitchen and work side-by-side with Food for Soul, for
feeding the body and the souls in Refettorios, infused with art,
design and beauty.

These inclusive environments aim to lead people to help each other
while sharing a meal, sharing the experience and each project is
tailored to the needs of the community and the institutions that
support it.

After the opening of the Refettorio Gastromotiva in Rio de Janerio
during 2016 Olympic Games and the Refettorio Bologna opening Grundig
started No Waste Food Week, a social responsibility campaign
regarding food waste in Slovenia. A container kitchen was placed in
the city centre of Ljubljana, and along with Massimo Bottura, famous
Slovenian chefs prepared workshops and recipes to show guests how to
create delicious meals with soon-to-be wasted food, as well as
running training to raise awareness of food waste. Earlier this year,
Refettorio Felix launched with the support of Grundig, in occasion of
the London Food Month Festival.

"It's all about enhancing lives at Grundig"

"Sustainability is, first of all, a Social Responsibility and at the
very heart of our business. As an industry that shapes household
consumption behaviour, we are responsible for developing effective
solutions to protect the world's limited resources, like water,
energy and help reduce food waste, globally. At Grundig it's all
about enhancing people's lives through projects that can make a real
difference. Grundig has a strong belief for respecting food and we
know that wasting food means more, wasting food is wasting life. Food
waste is our new focus and in line with our "Respect Food" philosophy
and our commitment to being a sustainable brand, Grundig will be
supporting and initiating projects, focused on ensuring a better
future for people," said Zeynep Ozbil Global Head of Communications
at Arçelik Group.

Grundig "Respect Food" Talks at IFA 2017

Grundig hosted "Respect Food" Talks, featuring Massimo Bottura as the
guest of honour at Grundig's IFA 2017 booth, Hall 23, on Friday 1st
September.

At the event, the acclaimed consumer psychologist Dr Dimitrios
Tsivrikos delivered global insights from a new research study
commissioned by Grundig around food waste and sustainability, delving
into the reasons why consumers waste food, and what can be done to
reduce environmental harm.

"In today's fast paced world, overconsumption and lack of day to day
control are affecting consumer behaviour. It is clear that while
consumers desire to protect the environment and reduce food waste,
many lack the means, time, tools or clear direction to do so. It is
critically important that consumers recognise the need to form
sustainable habits, and are given the tools and opportunities to do
so," said Dr Dimitrios Tsivrikos.

About Food for Soul

Food for Soul is a non-profit organisation founded by chef Massimo
Bottura that fights against food waste in support of social inclusion
and individual well-being. The organisation began with the Refettorio
Ambrosiano in Milan during Expo2015 with subsequent projects launched
in Brazil (Refettorio Gastromotiva) as well as Modena (Social Tables
@ Ghirlandina) and Bologna (Social Tables @ Antoniano) in Italy. Each
unique project shares the common themes of using surplus food,
working with artists to create engaging dining spaces and serving
dishes to vulnerable local communities.

Images

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