London (ots/PRNewswire) - L'Oréal Luxe's brand Biotherm Homme, N°1 in
premium men's skincare[1], and Seven Global, David Beckham and Simon
Fuller's joint venture with Global Brands (SEHK:787), today announce
an unprecedented long-term partnership to develop a men's grooming
line. The collection, of both skincare and daily grooming products,
will launch in 2017.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/7828451-biotherm-homme-david-beckha
m-mens-grooming/
As part of the collaboration, England's football icon becomes
Biotherm Homme's first global ambassador. David Beckham's first
Biotherm Homme campaign, for the brand's N°1 moisturizer Aquapower
will break online in June.
"I'm excited to be working with Biotherm Homme," said David Beckham.
"I've been thinking about developing a skincare range for a long
time and it wasn't until I started speaking with Biotherm that it
all came together. They are as ambitious as I am, and we look
forward to showing everyone the fruits of our labor very soon."
"The partnership between Biotherm Homme and David Beckham is set to
shift the boundaries in the men's skincare category and reinforce
our brand's leadership," said David Fridlevski, Biotherm General
Manager. "It's the first time a male celebrity of this stature has
developed a skincare collection. We're proud to be David Beckham's
partner of choice to develop his vision of skincare, and we're
delighted to welcome him as a new brand ambassador."
"Men's grooming represents a significant opportunity for our
business," said Jason Weisenfeld, President of Seven Global. "With
Biotherm Homme, we now have the perfect partner to become a
best-in-class, global leader in men's skincare."
By entering a several year partnership, Biotherm Homme and David
Beckham plan to impact male behavior with regard to skincare.
Recently voted "Sexiest Man Alive" by People magazine, famous
worldwide for his impressive record in sport, respected for being
devoted to his family and his philanthropic work on behalf of UNICEF,
David Beckham is considered a leading influential across generations
of men.
About Biotherm Homme
French luxury skincare brand Biotherm launched Biotherm Homme in
1985. For 30 years, Biotherm Homme has played a pioneering role in
men's skincare, creating solutions to respond to the specific needs
of men's skin, with products such as the breakthrough gel moisturizer
Aquapower and the corrective anti-aging cream Force Supreme. The
brand offers a complete range of over 80 advanced skincare solutions
adapted to different skin types and concerns. They all share the
power of aquatic ingredients, which ensurelight and invigorating
textures. Biotherm Homme is one of 18 brands across theL'Oréal Luxe
portfolio
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1. Source Euromonitor International Limited: retail value, retail
selling prices, 2014
About L'Oréal Luxe
L'Oréal Luxe offers women and men throughout the world an array of 18
prestigious and modern international brands with a unique heritage of
exceptional brands, originating from fashion (Giorgio Armani, Diesel,
Cacharel, Victor & Rolf, Ralph Lauren...), historic beauty players
(Lancôme, Biotherm, Helena Rubinstein...) and brands that represent
today's new luxury. Traditional luxury, associated with heritage and
craftsmanship, is melded with the more digital and alternative New
Luxury brands like Urban Decay, Clarisonic, Shu Uemura and Kiehl's.
L'Oréal Luxe's brand portfolio strives to promote the different
specialties of luxury beauty: skincare, make-up and fragrances, while
offering high-quality products through a selective distribution
channel, as well as excellent service to cater to its diverse
consumer base.
L'Oréal Luxe generated sales amounting to 7.2 billion euros in 2015
and grew by 6.1% with outstanding breakthroughs in make-up and
women's fragrances, thanks to the success of "La vie est belle" by
Lancôme, Sì by Giorgio Armani and Black Opium by Yves Saint Laurent.
About Global Brands
Global Brands Group Holding Limited (SEHK Stock Code: 787, or "Global
Brands") is one of the world's leading branded apparel, footwear,
fashion accessories and related lifestyle product companies. The
Group designs, develops, markets and sells products under a diverse
array of controlled and licensed brands and a wide range of product
categories. Global Brands' innovative design capabilities, strong
brand management focus, and strategic vision enable it to create new
opportunities, product categories and market expansion for brands on
a global scale. For more information, please visit the corporate
website: http://www.globalbrandsgroup.com.
About Seven Global
Seven Global is a joint venture between Global Brands, David Beckham
and Simon Fuller designed to drive the continued development of all
consumer product categories around David Beckham and create large
scale global brands in partnership with select high profile iconic
sports and entertainment stars and rights holders.
(Photo: http://photos.prnewswire.com/prnh/20160505/364210 )
Video:
http://www.multivu.com/players/uk/7828451-biotherm-homm
e-david-beckham-mens-grooming/ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | PRN
