• 23.02.2016, 10:04:13
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  • OTE0001

Saxo Bank Continues to Use F1 Exposure to Promote its Vision for the Future of Trading and Investing

Copenhagen (ots/PRNewswire) - Saxo Bank announced today that it will
use its sponsorship of Formula One racing driver Romain Grosjean in
2016 to showcase the strength and value of financial technology and
innovation to the future of finance.

The online multi-asset trading and investment specialist which has
become one of the leading players in the fintech space has had a
high-profile presence in the FIA Formula One World Championship since
2014 and its latest agreement with former banker turned Formula 1
driver Grosjean marks the third year of a partnership that has been
described as "strong and meaningful" by Kim Fournais, co-founder and
CEO of Saxo Bank.

He said: "Our association with Romain gives us a fantastic platform
to communicate our strengths and values to private investors and
institutional clients across the world. Formula One is a sport that
fits our brand perfectly because of the continued commitment to
innovation and strength of technology that is needed to be
successful, the accuracy of the data that is used to make crucial
decisions that determine performance and the support of the team in
the background.

"Romain spent almost three years as a banker in Switzerland when he
was progressing through the junior motorsport and that makes him the
ideal ambassador for our brand. He has a genuine understanding of
what Saxo Bank does and a passion for trading. He is a perfect nexus
between our clients and our business and we're proud that Romain is
once again part of the Saxo Bank family in 2016. This latest
agreement marks the continuation of our strong and meaningful
partnership."

The Saxo Bank name will be prominently displayed on Grosjean's helmet
and overalls when he races for the brand-new Haas F1 Team in 21
different countries during 2016. And Grosjean already proudly gave
the world's media an early glimpse of his Saxo Bank support when his
US-led team unveiled its 2016 F1 car for the first time in Barcelona,
Spain earlier today.

Speaking at the launch, Grosjean said he was delighted to continue
his partnership with Saxo Bank because he knows success in both
Formula One and investing and trading is determined by having
superior technology and infrastructure, embracing innovation and a
resolve to be the best.

"There are a lot of commonalities between F1 and investing and
trading," he explained. "There is the pressure of getting the best
results in both disciplines, and behind that there is always a great
team spirit where everyone brings in their expertise and is working
together for the success and performance of the team.

"In investing and trading, it doesn't matter whether you're trading,
stocks, bonds or oil, everyone is trying to find the right
opportunity to achieve the best performance. It's the same in F1;
everyone is always fine tuning and pushing their game."

As a successful Formula One racing driver, Grosjean's schedule will
be packed this season. But he's already a big fan of SaxoTraderGO -
the bank's sophisticated trading platform that is available through
Smart Phone, Tablet and PC - which he uses to look after his own
trading interests.

"I'm a racing driver that travels all over the world and I love
investing and trading, so I use the platform personally," he
confirmed. "I like that SaxoTraderGO works across devices and gives
me instant access to financial markets at the point of my fingertip."

He is not alone. 20% of the bank's overall trading is currently done
on mobile devices, of which 70% is done on smartphones, and 30% via
tablets. SaxoTraderGO offers clients complete access to the bank's
entire product suite; more than 30,000 different instruments across
FX, CFDs, Stock, Options and Futures. More than 60% of all Saxo
clients have now tried the new SaxoTraderGO platform and over 50% of
those previously trading on Saxo's other platforms have voluntarily
moved to the new platform

About Saxo Bank

The Saxo Bank Group (Saxo)
(http://www.saxobank.com?cmpid=press-release-FP) is an online
multi-asset trading and investment specialist, offering a complete
set of trading and investment technologies, tools and strategies.

A fully licensed and regulated bank, Saxo enables private and
institutional clients to easily trade multiple assets from a single
margin account on multiple devices seamlessly.

Saxo's award winning trading technology platforms
(http://www.saxobank.com/platform?cmpid=press-release-platform) are
available in more than 20 languages and form the technology backbone
of more than 100 financial institutions worldwide.

Saxo also offers traditional banking services through Saxo Privatbank
in select markets.

Founded in 1992
(http://www.saxobank.com/about/?cmpid=press-release-about) and
headquartered in Copenhagen, Saxo employs 1500 people in 25 offices
across the five continents.

ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | PRN

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