Swiss-based Investor invests in Tractive Pet Wearables

Pasching (OTS) - Today a Swiss-based investor invested in excess of
two million euros in Tractive, a fast-growing Austrian business
focusing on the development of pet wearables, such as GPS tracking
devices for dogs and cats and pet fitness trackers. The investment
will help the company to sustain an aggressive growth path and to
further expand distribution.

"We already have customers in over 80 countries worldwide. Now, we
have to make sure to expand distribution in those countries to even
more channels," said Michael Hurnaus, CEO and Co-Founder of Tractive.

The decision to go with this investor was easy, stated Hurnaus, as he
boasts a large network of connections and is a huge pet lover
himself. The investor first came to Tractive when he used the
Tractive GPS Pet Tracker for his dog. He liked the product so much,
that he reached out to the company and suggested an investment.
Tractive was initially also co-founded by the founders of Runtastic
(Florian Gschwandtner, Rene Giretzlehner, Alfred Luger and Christian
Kaar), as well as Georg and Jochen Krippl of Krippl-Watches.
Well-known start-up business angel Johann "Hansi" Hansmann has also
been a shareholder at Tractive since the early days.

About Tractive

Tractive (www.tractive.com) develops Pet Wearables for pet owners and
pet lovers. Aside the flagship product Tractive GPS, the company
offers a pet fitness tracker (Tractive MOTION) and other wearable
devices for dogs and cats. Tractive was founded in October 2012 in
Pasching (Austria) and currently employs 27 employees.

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