The Pinnacle of Luxury: Introducing Chivas Regal The Icon

London (ots/PRNewswire) - It has been more than a century since
Chivas Regal established itself as the world's first luxury whisky,
and today Chivas Regal introduces a symbol of luxury for a new era -
Chivas Regal The Icon.

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Born of craftsmanship...

Icons aren't made, they're born. A blend of some of the rarest and
oldest whiskies available to Chivas Regal, Chivas Regal The Icon is
the pinnacle of the range. To taste Chivas Regal The Icon is to
savour the finest craftsmanship that has gone into each and every
bottle created.

Chivas Regal The Icon is the culmination of history, and an
embodiment of craftsmanship and tradition married with the
unparalleled expertise of Chivas Regal's Master Blender Colin Scott.

This ultra-prestige Scotch whisky is an exceptionally smooth blend of
much sought after whiskies from more than 20 distilleries across
Scotland, including some rare whiskies from distilleries now lost
forever.

Chivas Regal The Icon is the perfect balance of old and new, with
each distillery imparting its own unique characteristics. At its
heart lie the rarest malts from Strathisla, the spiritual home of
Chivas Regal, and the oldest continuously operating distillery in the
Scottish Highlands. Accented with hand-selected single malts from
Longmorn and Glen Keith, Chivas Regal The Icon is a bold, balanced
and unforgettable blend specifically developed with discerning whisky
connoisseurs in mind.

Each year, the Master Blender will produce a limited number of
bottles of this luxurious Scotch whisky, making it a must have
product for whisky adorers and collectors alike.

Handcrafted and exquisitely finished...

Befitting of the luxury liquid within, each bottle of Chivas Regal
The Icon is presented in a hand-blown crystal decanter created by
expert craftsmen at Dartington Crystal. The glass is delicately
etched and finished with precision crafted metalwork and presented in
sublime green glassware in homage to the original green Chivas Regal
bottle that captured the world's attention in 1909. Adorned with a
signature luckenbooth stopper, a traditional Celtic symbol of love,
the distinctive bottle is certain to be adored by whisky enthusiasts
around the world.

Tasting notes

A celebration of craftsmanship and excellence, Chivas Regal The Icon
is Chivas Regal at its very best. With exceptional character and an
incredibly long and luscious finish, rich notes of honey, vanilla and
dark chocolate are balanced by subtle hazelnut influences from the
cask, delivering a long and luxurious finish in the smooth Chivas
house style.

Colin Scott, Chivas Regal's Master Blender, commented:

"Chivas Regal The Icon is a truly exquisite blend - perfectly smooth
with an intense concentration of sumptuous flavours that develop into
an exceptionally long, lingering finish. I am proud to present this
luxurious expression of the Chivas Regal house style to you."

The inaugural edition of Chivas Regal The Icon will be made available
to purchase for the very first time exclusively from Dubai Travel
Retail from May - September 2015. This luxury Scotch whisky will then
be available globally at 40% ABV in 70cl bottles. Chivas Regal The
Icon retails in Global Travel Retail for RRP of $3,500 (USD).

A taste of the past. An Icon for the future.

Notes to Editors

By 1909, Chivas Brothers had developed a wide reputation for
producing luxury goods, which they shipped around the world. The
Chivas Brothers had extensive knowledge and expertise on the aging
and blending of whiskies and built up extensive stocks of maturing
whisky.

Chivas Regal released a 25 year old whisky in 1909, and met the
regulatory requirements for bottling and labeling, a feat that hadn't
been accomplished by any other companies or brands at the time,
establishing it as the world's first luxury whisky.

About Chivas Regal

Launched in 1909, Chivas Regal is the world's first luxury whisky and
is considered to be a timeless classic, renowned for style, substance
and exclusivity.

A truly global brand, Chivas Regal today sells 4.6 million 9L cases
annually in more than 150 countries across the globe. Brotherhood,
generosity, entrepreneurship and integrity are at the heart of Chivas
Regal so in 2008, the brand launched its successful Live with
Chivalry campaign, which has inspired Modern Gentlemen in more than
60 countries around the world to pursue success with integrity.

The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and
the Global Travel Retail exclusive, Chivas Brothers Blend. In October
2014, Chivas Regal announced the addition of a fifth permanent
expression in the Chivas Regal family, Chivas Regal Extra, sitting
within the super-premium range, positioned between Chivas 12 and
Chivas 18.

http://www.chivas.com

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