Turkish Airlines Wins Favorite YouTube Ad of the Past Decade

Istanbul (ots/PRNewswire) - Ad became instant hit, receiving more
than 25 million views within first

three days

Turkish Airlines announced today that it has been awarded the "Your
Favorite" YouTube ad of the past decade with its selfie shootout
video, as part of YouTube's 10years of great branded videos. The ad
was developed by Crispin Porter + Bogusky.

https://www.youtube.com/watch?v=jhFqSlvbKAM

The ad, Kobe vs. Messi: The Selfie Shootout, has received more than
140 million views on YouTube. The spot was a follow up to the 2012
Legends on Board campaign. The video features two of the world's
biggest sports superstars, Kobe Bryant and Lionel Messi, in a
face-off game for selfie supremacy. The combination of the selfie
trend along with well-known superstars who showcase just a few
destinations where Turkish Airlines travels to across the globe,
resulted in the ad becoming an instant hit, receiving 25 million
views within the first three days.

"This YouTube ad was about increasing awareness that Turkish Airlines
serves more countries than any other carrier. For travelers this
means, one-stop connections from any destination through our hub in
Istanbul to 274 global destinations," said Zeki Cukur, Senior Vice
President, Corporate Communications at Turkish Airlines. "Kobe and
Messi did a fantastic job of allowing us to highlight the fact that
no other airline offers this type of access to destinations around
the world for U.S. travelers."

To view the Kobe vs. Messi: The Selfie Shootout ad, visit
https://www.youtube.com/watch?v=jhFqSlvbKAM. More information about
Turkish Airlines can be found on http://www.turkishairlines.com.

ABOUT TURKISH AIRLINES

Established in 1933 with a fleet of five aircraft, Star Alliance
member Turkish Airlines is a 4-star airline today with a fleet of 277
(passenger and cargo) aircraft flying to 274 destinations worldwide
with 226 international and 48 domestic. According to Skytrax survey
of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the
fourth and "Best Airline in Southern Europe" for the sixth
consecutive time. Having won in 2010 the world's "Best Economy
Catering Service" and in 2013 the world's "Best Business Catering
Service" awards, Turkish Airlines was this year awarded the world's
"Best Business Catering Service" and "Best Business Class Lounge
Dining" prizes in the Skytrax survey. More information about Turkish
Airlines can be found on http://www.turkishairlines.com.

ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | PRN

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