- 09.02.2015, 13:20:39
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- OTE0002
Saxo Continues Partnership With Lotus F1 Team and Romain Grosjean in 2015
Hellerup, Denmark (ots/PRNewswire) - Saxo Bank, the online
multi-asset trading and investment specialist, today announces that
it is extending its partnership with Lotus F1 Team and Romain
Grosjean for the 2015 season.
As part of the partnership package, Saxo Bank's logo will be placed
on the inner side of the rear wing of the iconic black and gold Lotus
F1 Team car, the E23 Hybrid.
Besides the hospitality package, which will give Saxo Bank unique
opportunities to invite clients to the exclusive Paddock Club during
F1 races, the partnership deal includes visits to the Lotus F1 Team
factory to watch GP2 Driver Marco Sorensen simulate an F1 race, as
well as tickets for GP2 VIP events. The Lotus F1 Team brand will also
be harnessed through Saxo Bank's promotions.
Matthew Carter, Lotus F1 Team, CEO, said:
"Saxo Bank is a fantastic partner whose values very closely match our
own. We began our relationship at the start of 2014 with Saxo Bank as
Official Business Partner, and the relationship has subsequently
grown and strengthened thanks to Saxo's commitment and the value they
gain from the partnership. For us, 2015 is the season where we intend
to bounce back and everyone is very excited about our new car, the
E23 Hybrid, and our new partnership with Mercedes AMG High
Performance Powertrains. Saxo Bank is a vital part of this fight back
against more established and bigger players in our field, helping to
cement us as an effective challenger brand ."
In a joint statement Kim Fournais and Lars Seier Christensen,
Co-founders and Co-CEOs of Saxo Bank, said:
"Saxo has established fruitful relationships with two of the world's
most popular sports - motor racing and cycling - and we are proud to
continue our support in 2015 to both Tinkoff-Saxo and Lotus F1 Team.
Lotus F1 Team has emerged as a genuine challenger seizing
opportunities in a sport dominated by bigger and more established
players and as such is a natural fit for Saxo Bank's sponsorship
strategy.
"Motor sport is important to the bank as it supports markets where
cycling doesn't resonate as strongly in particular in Latin America,
Middle East and Southeast Asia. We look forward to supporting Lotus
F1 Team trackside with our local clients."
In January, Saxo Bank announced it would sponsor GP2 driver, Marco
Sorensen, as well as Lasse Sorensen, winner of the 2014 French F4
Championship. Saxo Bank has sponsored Marco Sorensen since 2014.
Marco switched to GP2 from Formula Renault 3.5 Series mid last season
and achieved his maiden GP2 victory in October 2014. Lasse, Marco's
18 years old brother, is regarded as the emerging talent in Danish
motor racing and is Manor MP Motorsport's second signing for its
Eurocup Formula Renault 2.0 team.
The partnership deal with Lotus F1 Team and the Sorensen brothers
marks a continuation of Saxo Bank's allegiance with the sporting
world, having sponsored the UCI ProTour cycling team Tinkoff-Saxo and
Riis Cycling (now Tinkoff Sport) since 2008.
About Saxo Bank
Saxo Bank is an online multi-asset trading [http://www.saxobank.com/
forex?csref=b1744_Link_boilerplate_pressrelease ] and investment
specialist, offering private investors and institutional clients a
complete set of tools for their trading and investment strategies.
Its financial community portal, TradingFloor.com
[https://www.tradingfloor.com ], is the first multi-asset social
trading platform. A fully licensed bank in Europe under supervision
of Danish FSA, Saxo Bank enables clients to trade FX, CFDs, ETFs,
Stocks, Futures, Options and other derivatives on our award-winning
SaxoTrader platform, accessible on PC
[http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet
[http://www.saxobank.com/trading-platforms/saxowebtrader ]s or
smartphones
[http://www.saxobank.com/trading-platforms/saxotrader-apps ] through
a single account and available in more than 20 languages. The
platform is white-labelled by more than 100 major financial
institutions worldwide. Saxo Bank also offers professional portfolio
and fund management as well as traditional banking services through
Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in
Copenhagen and has offices in 26 countries throughout Europe, Asia,
the Middle East, Latin America, Africa and Australia.
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