Dive Into a Blue World : Launch of LABEL 5 18 YO Extra Rare

Paris (ots/PRNewswire) -

LABEL 5 is adding a new expression in its brand family: LABEL 5 18 yo
Extra Rare. Unveiled at TFWA Cannes next October, LABEL 5 Extra Rare
respects the traditional Scotch Whisky codes whilst moving away the
presentation to a contemporary blue style.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/63476-launch-of-label-5-18-YO-extra-rare

LABEL 5 Extra Rare meets the trends of increasing consumer knowledge
of Scotch Whisky around the world and the thirst of consumers for
premium spirits. LABEL 5 Extra Rare is a masterful blend of the
finest malt and grain whiskies, each matured in oak casks for over 18
years. "This whisky intensifies LABEL 5 trademark flavour profile,
the result is a smooth Scotch Whisky of exceptional richness," says
our Master Blender Graham Coull.

The packaging echoes the iconic LABEL 5 Classic Black and perfectly
reflects the premium quality and the fine traditions of the best that
Scotland can offer. Blue is intended to enhance the premiumness of
the packaging and to convey a warm and inviting atmosphere.

This prestigious Scotch Whisky is presented in a exclusive and
premium gift box that emphasizes the key attributes of the packaging:
elegance, authenticity and modernity.

Aurelie PRAT, brand manager says "Our objective with this new super
premium reference is to combine expertise, tradition and modernity
and I'm delighted with the result. I have big expectations for this
latest addition which I'm sure will translate into further success
and that will attract new consumers to the brand and give the
opportunity to our loyal consumers to try something new within the
LABEL 5 range."

LABEL 5 18 year old - Extra Rare

Appearance: Old gold Nose: Woody notes of cedar with vanilla and
smoky hints Palate: Well-balanced and delicate woody aromas, smooth
flavours of sponge cake and cooked fruits Finish: Warm long finish

It's best savoured neat but try to add a few drops of water to open
the flavours.

ABOUT LABEL 5

Elaborated in Scotland, LABEL 5 is renowned worldwide for its high
quality and appreciated for its smoothness and its contemporary brand
image. LABEL 5, ranks 9th on the worldwide Scotch Whisky market and
is sold in more than 100 countries.

Video: 
http://www.multivu.com/mnr/63476-launch-of-label-5-18-YO-extra-rare

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