Turkcell and BeST's Success Recognized With Three Loyalty Awards in London

Istanbul (ots/PRNewswire) -

Turkcell , the leading technology and communication company in Turkey
continues to set examples with its innovative solutions for the
global arena. Recently, the most successful and innovative loyalty
programs of Europe, the Middle East and Africa were determined at the
2013 Loyalty World Awards. Turkcell received two awards for its
unique 'Gnctrkcll' youth club representatives, and for its successful
execution of the 'Gencaver' program in Turkey. It was also deemed
worthy to receive an award for excellent collaboration with BeST, its
subsidiary in Belarus, with the loyalty program "my life".

(Photo: http://photos.prnewswire.com/prnh/20130621/622698 )

(Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

Turkcell has made a commitment to providing services that improve its
customer's lives, having greatly contributed to taking Turkey's
reputation in technology and services to a higher level through the
awards it has received over the years. At the Loyalty World Awards of
2013, Turkcell made it to the finals with nine of its projects. And
while the 'Gnctrkcll representatives' program received the "Best Use
of Social Media to Enhance Loyalty" award; 'Gencaver' picked up the
"Best Customer Service in a Loyalty Program" award. Meanwhile the 'my
life' project of Turkcell's Belarus subsidiary BeST, was chosen as
the "Central and Eastern Europe's Best Loyalty Program".

The Loyalty World Awards, which included awards from 24 different
categories, received hundreds of applications throughout Europe, the
Middle East and Africa. Twenty countries competed with 200 different
projects, while Turkcell made it to the finals with nine of its
projects, the 'Gencaver' programs carried out by 'Gnctrkcll's' young
representatives came in as finalists in three categories. Turkcell's
subsidiary BeST in Belarus won first place at an international
ceremony for the first time. 'My life' is an adaptation of
'Gnctrkcll', which is Turkcell's loyalty program aimed at youngsters.
The program offers youth such benefits as free movie tickets,
discounts at restaurants, and more.

At the ceremony that took place in London, Turkcell Chief Consumer
Marketing Officer Burak Sevilengul received the award, noting that
the Loyalty Awards brought together the best programs that work to
provide the most benefits for customers. Sevilengul continued by
saying: "Turkcell not only serves to present its customers with a
high quality mobile Internet service that is comparable to the best
of its kind in the world, but also works hard to take Turkey to the
next level in terms of service quality. The representative system
that we implemented last year via 'Gnctrkcll' allowed the
expectations and demands of youngsters to be directly conveyed. We
have concentrated particularly on youth projects this year, passing
our insights to our subsidiary BeST, and through the joint efforts
have received yet another award. It is our honor to have successfully
represented Turkey at such a significant award ceremony and return
with prestigious awards."

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey, with 34.9 million subscribers as of March 31, 2013. Turkcell
is a leading regional player, with market leadership in five of the
nine countries in which it operates with its approximately 69.2
million subscribers as of March 31, 2013. It was one of the first
among global operators to have implemented HSPA+. It has achieved up
to 43.2 Mbps speed using the Dual Carrier technology, and is
continuously working to provide the latest technology to its
customers, e.g. 84 Mbps in the near future. Turkcell Superonline, a
wholly-owned subsidiary of Turkcell, is the one and only telecom
operator to offer households fiber broadband connection at speeds of
up to 1,000 Mbps in Turkey. As of February 28, 2013, Turkcell's
population coverage is at 99.19% in 2G and 84.26% in 3G. Turkcell
reported a TRY2.7 billion (US$1.5 billion) revenue with total assets
of TRY18.9 billion (US$10.4 billion) as of March 31, 2013. It has
been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. Read more at
http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

For further information please contact Turkcell

Nihat Narin
Director of Investor and International
Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr

Asli Tan
International Media Relations Manager
Tel: +90-212-313-2682
Email: asli.tan@turkcell.com.tr
investor.relations@turkcell.com.tr

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