EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

Notification of voting rights transmitted by euro adhoc. The issuer is responsible for the content of this announcement.

Announcement according to Article 21, Section 1 of the WpHG (share)

Person/company obliged to make the notification:
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Name: BlackRock Group Limited Place: London State: United Kingdom

BlackRock Group Limited, London, United Kingdom, notified us pursuant to article 21 section 1 WpHG on March 22, 2013 that the percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on March 20, 2013 and on this date amounted to 3.02% (6,317,959 shares with voting rights).

3.02% (6,317,959 shares with voting rights) of these voting rights are to be attributed to BlackRock Group Limited pursuant to article 22 section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, March 25, 2013

adidas AG
The Executive Board

end of announcement euro adhoc

issuer: adidas AG Adi-Dassler-Strasse 1 D-91074 Herzogenaurach phone: +49 (0)9132 84-0 FAX: +49 (0)9132 84-2241 mail: investor.relations@adidas-group.com, agm-service@adidas-group.com WWW: http://www.adidas-group.de sector: Recreational & Sports goods ISIN: DE000A1EWWW0 indexes: DAX, CDAX, HDAX, Prime All Share

stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf, Stuttgart, regulated dealing/prime standard: Frankfurt language: English

Digital press kit: http://www.ots.at/pressemappe/EASY_13664/aom

ORIGINAL APA-OTS TEXT - THE INFORMATION CONTAINED IN THIS PRESS RELEASE IS SUBJECT TO THE EXCLUSIVE RESPONSIBILITY OF THE ISSUER | EAE0004