Sara Lee Names Eugenio Minvielle as Member of its International Coffee and Tea Executive Committee

Utrecht, Netherlands (ots/PRNewswire) -

Sara Lee Corp. today announced that Eugenio Minvielle will be
appointed Chief Operating Officer of Sara Lee's International Coffee
and Tea Developed Markets division, primarily focused on Western
Europe.

Minvielle, 47, is a seasoned executive with more than 20 years'
experience in the consumer packaged goods (CPG) industry, primarily
in the coffee industry.

He joins from Unilever where he served as CEO North America,
overlooking Unilever's operations in the USA, Canada and the
Caribbean.

Previously he was President and CEO of Nestlé France, Mexico and
Venezuela. Prior to Nestlé, Minvielle held a variety of management
positions and worked for Procter & Gamble in Spain and Canon in
Japan.

Minvielle has Mexican and French nationalities and is fluent in
Spanish, French and English. Minvielle is married with two children
and will relocate to Europe upon commencement of his role.

Minvielle, member of the company's Executive Committee, will
report into CEO Michiel Herkemij.

"Eugenio's in-depth experience and knowledge of the international
coffee business will be invaluable in setting our company up for our
strategies," said Sara Lee Corp's International Coffee and Tea
business Chief Executive Officer Michiel Herkemij. "His skills are a
great complementary asset to the senior management team "

About Sara Lee Corporation

Sara Lee Corp. and its leading portfolio of food and beverage
brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy
Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $9 billion
in annual net sales from continuing operations and employ
approximately 20,000 people worldwide. In January, 2011, Sara Lee
Corp. announced that it will divide the company into two pure -play
publicly-traded companies, one focused on the international coffee
and tea market and the other on North American meats. For more
information on the company, please visit http://www.saralee.com.

Rückfragehinweis:
Media (International): Michiel Quarles van Ufford,
+31-30-292-7255; Media (North America): Mike Cummins,
+1-630-598-8661;
Analysts (International): Robin Jansen, +31-30-292-7455; Analysts
(North
America): Melissa Napier, +1-630-598-8739

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