Turkcell Launches World's First SIM-Based, Mobile, Contactless Road Toll Payment with its Smartphone: T11

Istanbul, Turkey (ots/PRNewswire) -

Turkcell , the leading communications and technology company today
launched the world's first SIM-based, Near Field Technology ("NFC")
road toll payment application on its own branded smartphone T11, in
collaboration with Bank Asya. Currently only applicable on Turkcell's
T11, the system eliminates the need for plastic transmission cards
(KGS) when crossing bridges and freeway turnpikes. Turkcell
subscribers with a T11 can easily request a Bank Asya KGS application
and upload cash through the Cep-T Cüzdan (mobile wallet) application
on their mobile phones without having to physically visit a bank or
payment point at the turnpikes.

Turkcell Chief New Technology Business Officer Cenk Bayrakdar has
commented that "We have opened a new era with Turkcell Cep-T Cüzdan,
having become the first operator in the world to introduce a
commercially available Mobile Wallet solution, supporting multi bank
applications based on a MasterCard solution. And now, in
collaboration with Bank Asya, and with the participation of
Smartsoft, we have taken a revolutionary step, marking yet another
global first with Cep T-Cüzdan in the transportation arena. With this
application, we not only offer our T11 customers the convenience of
contactless transmission when using bridges and toll roads, but also
remove the need to carry plastic cards by providing an end-to-end
mobile experience that ranges from topping up TRY to applying for a
KGS. Going forward, we will continue to pioneer ideas that facilitate
our customers' lives, while revolutionizing their shopping behavior."

Turkcell Cep-T Cüzdan, Turkcell's mobile wallet service based on
NFC technology, aims to bring the physical wallet to the mobile
world. Cep-T Cüzdan offers consumers added value by providing
functionalities that exceed payment; these range from loyalty and
ticketing to ID applications and physical access. Customers having a
Turkcell SIMPlus 256 SIM card with an NFC featured mobile phone can
download the Cep-T Cuzdan application at http://www.t-market.com,
Turkcell's application store. Turkcell, in cooperation with
MasterCard, has succeeded in becoming the first mobile operator in
the world to present more than one bank application on its Cep-T
Cuzdan platform. Three of Turkey's leading banks, Yap? Kredi, Garanti
and Akbank, have now completed their integration and made their
applications available on Cep-T Cuzdan. Having been presented with a
case study and nominated "the best mobile money innovation" award on
Global Mobile Awards by the GSMA, Turkcell Cep-T Cüzdan was also made
available for BlackBerry(R) Bold(TM) 9900 smartphone customers in
Turkey following Turkcell's own branded handsets the T20 and T11.
Besides, Turkcell CepT Cuzdan was awarded as "Best Mobile Transaction
(NFC)" Solution in SIMagine 2011. Turkcell will now be enriching its
platform with both payment and other applications over the coming
days.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey, with 34.4 million subscribers and a market share of
approximately 53% as of September 30, 2011 (Source: Operator's
announcements as of September 30, 2011). Turkcell is a leading
regional player, with market leadership in five of the nine countries
in which it operates with its approximately 63.3 million subscribers
as of September 30, 2011. The company covers approximately 87% of the
Turkish population through its 3G and 99.07% through its 2G
technology supported network. It has become one of the first among
the global operators to have implemented HSDPA+ and achieved a 42.2
Mbps speed using the HSPA multi carrier solution. Turkcell reported a
TRY2.5 billion (US$1.5 billion) net revenue with total assets of
TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has
been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey.

Read more at http://www.turkcell.com.tr

For further information please contact Turkcell
        Nihat Narin, Division Head of Investor and International 
Media Relations
        Tel: +90-212-313-1244
        Email: nihat.narin@turkcell.com.tr
        Banu Uzgur, International Media Relations Manager
        Tel: +90-212-313-1506
        Email: banu.uzgur@turkcell.com.tr
        investor.relations@turkcell.com.tr
        http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

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