Adfortel Introduces: Your Ads. Your Call. That's VoiceAds RBT

Rotterdam, The Netherlands (ots/PRNewswire) -

Adfortel introduces a new feature to its Mobile Marketing service
VoiceAds providing real time targeting and more reach.

VoiceAds had its breakthrough earlier this year with the launch of
a VoiceAds funded tariff by Orange Austria.

Jorge Reis Martins, CTO for Adfortel, "In Austria we were able to
see how well people understood the service which was about listening
to VoiceAds during the call waiting period (short radio-like
commercials replacing the call waiting tone) and see it as a fun and
smart way to cut their mobile spending.

What about playing advertisement to the subscriber's callers?

"That is actually what Adfortel is launching now, taking sponsored
calls to a new level of perception and audience size. With VoiceAds
RBT it's not about the folks who subscribed to the service, it's
about the ones making calls to these subscribers. So we want to do it
right, giving to advertisers an audience that is very well profiled
and receptive.

Our VoiceAd RBT solution solves a very big downside of any
traditional RBT platform, i.e. that it is not a "Front Brain"
service. In other words, traditional RBT vendors have an ongoing
challenge to ensure a continuous flow of content (and therefore
content sales) since the called party is controlling who is listening
to what, without having to listen to it themselves. Adfortel's
VoiceAds RBT solution will take care of that continuous flow of
VoiceAds by using our innovative Marketing Campaign Manager."

That was the starting point for VoiceAds RBT, which has in
addition some very interesting ways of mashing up pre-authorized
consumer data to build the audience profile and also enable for
acquiring the opt-in of the callers. All of this is to prevent any
traditional RBT platform to become a spamming tool, which is what
most of the RBT platform vendors are doing today.

VoiceAds RBT includes the usage of different channels, existing
and new, traditional and social, to achieve a well-constructed offer
that pleases the subscribers, the audience and the advertiser.
Adfortel has arrived with a advertising RBT service that simply works
for everyone.

Adfortel's VoiceAds RBT solution is now deployed onto several
operator's existing RBT platforms to enable them to start sharing in
the huge revenue potential of mobile advertising inventory that the
call waiting period has to offer.

Rückfragehinweis:
Adfortel, Jorge Reis Martins, jorge@adfortel.com,
+31-10-477-32-44

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