Saxo Privatbank Opens First Branch for Retail Market

Hellerup, Denmark (ots/PRNewswire) - Saxo Bank, the online trading
and investment specialist, has launched its physical presence with
Saxo Privatbank, providing banking services and advice to retail
clients.

Today, Saxo Privatbank has opened its first branch in Tuborg Havn
in Hellerup, Copenhagen, Denmark. Saxo Privatbank will in due time be
represented in a string of the bigger Danish cities.

"Saxo Privatbank offers flexibility and freedom to its clients,
and at the same time we are able to provide well-known banking
products like net banking and credit cards," says Christian Kofoed
Jakobsen, Head of Banking at Saxo Bank. "We have seen an increased
demand among our clients for traditional banking products, like net
banking and credit cards, while at the same time clients want highly
qualified advice and access to professional investment products. We
have combined the fact that we are the biggest investment bank in
Denmark with offering more traditional banking products for retail
clients, including advice for retirement planning."

Saxo Privatbank will align its efforts with the specific wishes
and needs of the clients thereby keeping prices and fees to a
minimum.

"We have made our price concept simple and transparent. Clients
pay a fixed price for the service that fits them the best. The need
determines what particular banking product the client is going to
get," says Christian Kofoed Jakobsen.

Saxo Privatbank is directing its offering towards clients who have
their finances under control, however, the bank is targeting a broad
range of clients.

"One of our strengths is that if a retail banking client needs
special attention, we can give them access to expert advice from our
advisors who assist senior clients. Our banking products are shaped
and targeted in a way that will offer clients most value," says
Christian Kofoed Jakobsen.

Saxo Privatbank is established as a part of Broerup Sparekasse, a
Danish savings bank where Saxo Bank is a major shareholder, the
activities of which will continue in Jutland under its present name.
Allan Kandrup will become head of the Saxo Privatbank branch in
Tuborg Havn, Hellerup.

Rückfragehinweis:
Media enquiries: Kasper Elbjorn, Head of Group Public
Relations,+45-3065-4300, [email protected]

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