EANS-News: SAF AG / SAF ordering software for increased efficiency in the supply chain

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Subtitle: SAF will exhibit its products for cost-optimized and demand-driven
replenishment at the EuroShop Trade Fair in Düsseldorf

Tägerwilen (euro adhoc) - Tägerwilen, February 25, 2011
SAF AG, which is listed in the Prime Standard of the Frankfurt Stock Exchange
(ISIN CH0024848738) will present its innovative forecasting and ordering systems
for retailers at the EuroShop Trade Fair in Düsseldorf (February 26 - March 2,
2011). These systems not only stand for optimal replenishment for retailers but
also for optimized inventory levels, lower warehousing and ordering costs and
higher profits.

SAF systems have convinced several of the world´s leading retail companies such
as METRO Group, Douglas Perfumery, Rossmann in Poland, Winn-Dixie and Foodstuffs
that count on the demand chain management approach to manage the value-adding
chain based on consumer demand behavior. "By converting to fully automated
replenishment, our customers benefit not only from reduced out of stocks and
lower warehousing costs but also, above all, from higher profitability,"
commented Udo Meyzis, CEO of SAF AG, in describing the advantages of the SAF
automated forecasting and ordering solutions. "This is of key importance to the
retail business with its very low profit margins and in which companies are
looking for ways to make their processes more efficient and cost-optimized."

SAF´s successes in the direct business during recent years clearly show that the
wholesale and retail businesses are key target markets for SAF. However, the
contract SAF concluded in 2010 with ROLLER, Germany´s most important furniture
discounter, demonstrates that SAF software solutions can be effectively
implemented in other fields that go far beyond the classic retail business. As a
result, interesting growth potentials are opening up for SAF in new industries
that further support SAF's worldwide sales offensive.

Furthermore, SAF has been able to reap the first rewards of the intensified
partnership with SAP, its majority shareholder. For example, SAF now supports
SAP customers in implementing SAF technology that is an integral component of
the SAP F&R solution. Above and beyond that, SAF's own service department offers
individual efficiency analyses such as feasibility studies and proof of
concepts. In addition, SAF develops customer-specific software adaptations and
extensions to help them fully capitalize on the potential of the SAP F&R
solution. "In future, both SAF and SAP customers will benefit from the
intensified partnership that will enable them to take advantage of the
innovative power and IT know-how of both companies," according to Meyzis in
explaining the customer benefits of the SAF and SAP cooperation. Current market
trends and developments can be considered at an early stage of product
development to better support retailers in dealing with the challenges of the
future such as multichannel retailing and optimal handling of fresh products.

SAF will show retailers how they can make their ordering process more efficient
and improve their competitive position at the same time at the EuroShop Trade
Fair in Düsseldorf from February 26 - March 2, 2011 in Hall 6 at Booth D62.

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About SAF AG
SAF Simulation, Analysis and Forecasting AG specializes in the development of
automated ordering and forecasting software for retailers and industrial
manufacturers. SAF deploys the demand chain management approach, which controls
replenishment planning based on consumer demand patterns. SAF software assists
users to realize substantial cost savings and optimizes general logistics
conditions through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain: lower
inventories, improved product availability, and last, but not least, a higher
level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof. Dr. Gerhard
Arminger. SAF shares are listed at the official market (Prime Standard) at the
Frankfurt Stock Exchange (FWB). Today, the company employs approx. 100 people.
Consolidated sales revenues for fiscal year 2009, according to IFRS statements,
were EUR 16.6 million with consolidated profit of EUR 0.7 million which were
affected by one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products are
distributed in many European countries as well as in the United States. The
company is headquartered in Tägerwilen, Switzerland. SAF also has a subsidiary
in the United States: SAF Simulation, Analysis and Forecasting U.S.A., Inc.,
Irving and in Slovakia, Bratislava: SAF Simulation, Analysis and Forecasting
Slovakia s.r.o. with the focus on Nearshore-Development.

Forward Looking Statements and Estimates
This information contains forward looking statements based on assumptions and
estimates of SAF's Management Board. Although we assume the expectations in
these forward looking statements are realistic, we cannot guarantee they will
prove to be correct. The assumptions may harbor risks and uncertainties that may
cause the actual figures to differ considerably from the forward looking
statements. Factors that may cause such discrepancies include, among other
things, risks that are mentioned in the annual report 2009. SAF does not plan to
update the forward looking statements, nor does it assume the obligation to do
so.

Further inquiry note:
Mareike Poit
Marketig & Corporate Communications Specialist
Tel.: +41 (0)71 666 7955
E-Mail: mareike.poit@saf-ag.com
end of announcement euro adhoc
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company: SAF AG
High-Tech-Center 2 / Bahnstrasse 1
CH-8274 Tägerwilen
phone: +41 (0)71 666 79 48
FAX: +41 (0)71 666 79 40
mail: investorrelations@saf-ag.com
WWW: http://www.saf-ag.com
sector: Software
ISIN: CH0024848738
indexes: Prime All Share, Technology All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Stuttgart, Düsseldorf, München
language: English

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