EANS-News: Sedo Holding AG / 1st half-year 2010 within expectations/// Pre-tax earnings stable at EUR 2.8 million/// EPS up slightly

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Subtitle: Foundation laid for sustainable future growth

Montabaur (euro adhoc) - Montabaur, August 26, 2010. Sedo Holding AG can look
back on a stable 1st half-year 2010. Business progressed in line with the
company´s expectations.

As expected, consolidated sales of Sedo Holding AG fell from EUR 72.7 million
last year to EUR 56.6 million in the first six months of 2010. The main reason
for the fall in sales is the changed contractual relationship with a major
Affiliate Marketing customer as of the fourth quarter of 2009. Adjusted for
sales revenues generated with this one major customer, sales increased by EUR
1.6 million (+3%). Due to a change in the sales mix, however, there was an
increase in gross margin from 19.3% in the 1st half-year 2009 to 24.5% in the
1st half-year 2010. Earnings before taxes (EBT) remained stable at EUR 2.8
million. Earnings per share (EPS) improved slightly from EUR 0.05 in the same
prior-year period to EUR 0.06.

Sedo Holding AG succeeding in improving its key market figures of relevance for
future growth in both the Affiliate Marketing (affilinet) and Domain Marketing
(Sedo) segments.

In Affiliate Marketing, there was a slight increase in the number of
participating websites (483,000 compared to 477,000 in the same period last
year), while the number of available affiliate programs was raised by 21.2% from
1,692 last year to 2,051.

In the Domain Marketing segment, the number of domains available for trading via
Sedo rose by more than 26% to 16.7 million as of June 30, 2010, compared to 13.2
million on the same date last year. Over 7.3 million of these domains (prior
year: 6.2 million) are available for marketing purposes, representing growth of
around 18%. The number of registered members grew by over 22% compared to last
year, from 0.9 million to 1.1 million.

The equity capital of Sedo Holding AG increased from EUR 91.3 million as of
December 31, 2009 to EUR 93.7 million on June 30, 2010. The equity ratio rose
from 74.2% to 77.4%.

"The first six months of 2010 are in line with our expectations," says Andreas
Janssen, CFO of Sedo Holding AG. "In the field of Affiliate Marketing, we have
returned to growth. Due to investments in our foreign business, however, the
segment result for the first half of 2010 is below the corresponding prior-year
figure," continues Janssen. "Our Domain Marketing business is also on the right
track. The fall in sales was weaker and segment earnings improved," explains
Janssen.

Based on current market conditions and the development of business so far, the
Management Board continues to expect a year-on-year decline in sales for 2010
with a stable development of pre-tax earnings.

"Online advertising - and especially performance-based advertising formats -
will continue to enjoy significant growth, albeit subject to macroeconomic
fluctuations," says Tim Schumacher, Speaker of the Management Board of Sedo
Holding AG. "Against this backdrop, we will continue to invest in our domain
inventory in the Domain Marketing segment and cooperate increasingly with trade
partners in our domain trading business. In the Affiliate Marketing segment, we
will make further investments in our platform and significantly strengthen our
sales activities outside Germany," explains Schumacher. "This will lay the
foundation for our medium- and long-term growth. We expect rising growth in both
segments in 2011 - and even significant growth in Affiliate Marketing," adds
Schumacher.

About Sedo Holding AG
Sedo Holding AG is a leading European supplier of online performance-based
marketing solutions. With 323 employees and offices in 5 European nations and
the USA, Sedo Holding AG focuses on its Affiliate Marketing and Domain Marketing
segments with the brands affilinet and Sedo.

Further inquiry note:
Press contact:
Marcus Schaps
Head of Press and Public Relations
Sedo Holding AG
Elgendorfer Straße 57
56410 Montabaur
Germany

Tel: +49 (0) 2602 96-1076
Fax: +49 (0) 2602 96-1013
E-mail: [email protected]
end of announcement euro adhoc
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issuer: Sedo Holding AG
Elgendorfer Straße 57
D-56410 Montabaur
phone: +49 (0) 2602 96-1823
FAX: +49 (0) 2602 96-1013
mail: [email protected]
WWW: http://www.sedoholding.com
sector: Online
ISIN: DE0005490155
indexes: CDAX, Prime All Share, Technology All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Stuttgart, Düsseldorf, München
language: English

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