EANS-News: TV-Loonland takes on distribution rights for award-winning preschool animated series, WORDWORLD

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Unterföhring (euro adhoc) - MIPCOM 2009 will be the launch platform for
Loonland´s new fledgling, the critically-acclaimed preschool show WORDWORLD.
Formats include a 74 x 11´ series, 8 music clips and 52 Build-a-Word Songs.
Television, Home Entertainment and New Media rights have been secured for
Western and Eastern Europe including Russia, Africa and South Africa and Israel.

WORDWORLD is an Emmy Award-winning multimedia property that helps children learn
English. Created by visual artist, Don Moody, WORDWORLD delivers unique
characters and storytelling! Each episode is a fun narrative built around a
wacky troupe of WordFriends who are made up of the letters that spell their
names. The WordFriends - Dog, Duck, Ant, Bear, Frog, Sheep and Pig - help each
other solve everyday challenges with the power of words. Preschoolers are
invited to join the WordFriends on comical adventures, where problems are
resolved by "WordBuilding."

In the English language, letters and their sounds are the building blocks for
words and reading. In WORDWORLD, children are taught to put letters together to
build words that come alive. WORDWORLD encourages "WordBuilding"; when children
put letters in the correct order, they morph from a word into a WordFriend or
WordThing -- reinforcing English letters, sounds and words! Everything in
WORDWORLD is made up of the letters that spell their name in English.

Olivier Dumont, Managing Director at TV-Loonland: "We are very proud to have
secured the distribution rights for this outstanding property. This is both an
innovative and highly qualitative show that brilliantly combines learning,
humour and kid-relevant themes so that each one is more than just a lesson: it´s
entertainment that children REALLY want to watch. It fits perfectly into our
line-up of programming and we are absolutely confident that WORDWORLD will
fascinate broadcasters and their younger viewers alike and will help get
children excited about speaking English and even relating to English words as
their friends."

Don Moody, creator of WORDWORLD says: "We are delighted to expand WORDWORLD´s
viewership across the globe with TV-Loonland as a key partner. We are
particularly excited to be working with Loonland because of their deep
experience and consistent success with high quality children´s content. This
collaboration should result in broad scale adoption of WORDWORLD as the
definitive entertaining, English language learning tool. WORDWORLD encourages
children to embrace language and recognize the power of words."

The Story so far…
Since it´s illustrious television debut on PBS Kids in September 2007, WORDWORLD
has expanded globally and is now airing in 22 countries, reaching more than 9
million viewers worldwide. The show has been adapted into three languages
(English, French and Cantonese). An extensive consumer product license program
has been established, enjoying strong retail support across US mass retailers
such as Target and Toys R Us. And in addition, the highly trafficked interactive
website boasts over 1 million hits and is further proof of a budding WORDWORLD
worldwide success story.

PR 016-090825

About TV-Loonland

TV-Loonland is a brand management company primarily in the children's and youth
market focusing on high-quality content which it develops and produces in house
as well as coproduces with third party producers and partners. With offices in
key locations throughout Europe (Paris, Munich and London) TV-Loonland is
ideally positioned to identify, produce and market top quality brands across all
media including TV, Home Entertainment, Licensing & Merchandising as well as
digital media.

TV-Loonland's most recent successes include brands such as LITTLE PRINCESS, THE
OWL and PAT&STAN.

Further inquiry note:
Mark Kilisek
Tel.: +49(0) 8920508 200
E-Mail: mkilisek@loonland.com

end of announcement euro adhoc
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emitter: TV-Loonland AG
Münchner Str. 16
D-85774 Unterföhring
phone: +49 (0)89 20508 100
FAX: +49 (0)89 20508 199
mail: info@loonland.com
WWW: www.tv-loonland.com
sector: Media
ISIN: DE0005348403
indexes: Prime All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Stuttgart, Düsseldorf, München
language: English

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