EANS-News: First half-year as expected for AdLINK Group

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Montabaur (euro adhoc) - First half-year as expected for AdLINK Group

Montabaur, August 11, 2009. AdLINK Internet Media AG looks back on a difficult
first six months of FY2009.

Consolidated sales reached EUR 102.1 million, compared with prior-year sales
still largely unaffected by the economic crisis of EUR 113.8 million. Against
the backdrop of reduced advertising budgets around the world and the resulting
pressure on margins from fierce competition for the remaining budgets, key
earnings ratios also fell in the first half of 2009. As expected, earnings
before interest, taxes, depreciation and amortization (EBITDA) fell by 47.0%,
from EUR 10.0 million to EUR 5.3 million, while pre-tax earnings (EBT) were
down by 59.5%, from EUR 7.9 million to EUR 3.2 million.

"In the first half of 2009 we too were hit hard by the effects of the global
financial and economic crisis on the online advertising market," says Andreas
Janssen, CFO of AdLINK Internet Media AG. "The fall in customer demand, and the
resulting pressure on prices and margins, was felt most acutely in our Display
Marketing business. As a result, sales were down on last year in this segment -
despite stable key reach figures. The negative trend in Domain Marketing also
continued in the first half of 2009. In contrast to these two segments,
however, our Affiliate Marketing business continued to make encouraging
progress," explains Janssen. "In difficult economic times, performance-based
advertising formats, such as affiliate marketing, can expand their business
even under adverse conditions for the advertising market as a whole."

The relevant key market figures for the AdLINK Group's three business segments
made varying progress:

In Affiliate Marketing (affilinet), there was a further year-on-year increase
in reach. With 1,692 program suppliers - compared with 1,470 last year - the
number of affiliated websites increased from 448,000 to 477,000. Ad impressions
generated per month improved from 6.9 billion to over 9.5 billion.

In the course of a quality and efficiency campaign carried out by Sedo in the
first half of 2009, the number of domains traded via Sedo fell from 13.8
million last year to 13.2 million. Of this total, around 6.2 million domains
(prior year: 6.4 million) are available for marketing purposes. The number of
registered members grew by 11.9%, from around 800,000 to around 890,000.

In the Display Marketing segment, the number of monthly unique users increased
from 81.6 million in 2008 to 84.9 million. The average number of ad impressions
generated per month on websites marketed by AdLINK Media grew from 10.2 billion
to 10.6 billion.

In July 2009, the AdLINK Group transferred its Display Marketing business to
the French Hi-media Group. "We are thus actively shaping the market
consolidation process. In addition to synergy effects, the new larger unit can
expect improved profitability from its increased scale with regard to reach,
portfolio, advertising customers and international presence," explains Marc
Stilke, Speaker of the Management Board of AdLINK Internet Media AG. "At the
same time, our stake of 10.7% will enable us to participate in the expected
medium-term growth of the Display Marketing sector. In future, the AdLINK Group
will focus fully on the performance-based business fields of Affiliate
Marketing and Domain Marketing."

"The year will probably remain difficult for all online marketers.
Nevertheless, online marketing will continue to grow in importance and raise
its share of the total advertising market," states Marc Stilke. "Following the
transfer to Hi-media of our Display Marketing business, AdLINK Media, it will
be carried in the balance sheet as discontinued operations in future. As a
consequence, we have adjusted our forecasts for fiscal year 2009 and now expect
sales for our continued performance-based operations of approx. EUR 141
million, EBITDA of around EUR 11.5 million and EBT of approx. EUR 6.5 million."

|Half-year comparison in |1st half-year |1st half-year 2009|Change in %|
|EUR million |2008 | | |
|Sales |113.8 |102.1 |-10.3 |
|EBITDA |10.0 |5.3 |-47.0 |
|EBT |7.9 |3.2 |-59.5 |
|Net income |5.0 |1.4 |-72.0 |

|Quarterly comparison in |Q2 2008 |Q2 2009 |Change in %|
|EUR million | | | |
|Sales |56.7 |50.1 |-11.6 |
|EBITDA |4.7 |2.3 |-51.1 |
|EBT |3.9 |1.3 |-66.7 |
|Net income |2.4 |0.6 |-75.0 |

About AdLINK Internet Media AG (ISIN DE 0005490155)

AdLINK Internet Media AG is a leading European supplier of online performance
marketing solutions. The company's two services, affilinet (www.affili.net) and
Sedo (www.sedo.com), together reach over 100 million unique users. With the aid
of our sophisticated advertising technology, we convert visitors to over 5
million internet domains and websites into sales leads and customers.

Further information is available from www.adlinkgroup.net

Contact partner:
Marcus Schaps
Head of PR
AdLINK Internet Media AG
Elgendorfer Str. 57
56410 Montabaur
Germany
Tel: +49 (0) 2602 - 96 1319
Fax: +49 (0) 2602 - 96 1013
E-mail: presse@adlinkgroup.net

Further inquiry note:
Matthias Förster
Telefon: +49(0)2602-96-1671
E-Mail: mfoerster@adlinkgroup.net

end of announcement euro adhoc
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emitter: AdLINK Internet Media AG
Elgendorfer Straße 57
D-56410 Montabaur
phone: +49 (0) 260296 96-2000
FAX: +49 (0) 2602 96-1013
mail: investorrelations@adlinkgroup.net
WWW: http://www.adlinkgroup.net
sector: Online
ISIN: DE0005490155
indexes: TecDAX, Prime All Share, Technologie All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Stuttgart, Düsseldorf, München
language: English

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