EANS-News: SAF AG / SAP Announces Intent to Acquire SAF AG

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Tägerwilen (euro adhoc) - WALLDORF, Germany and TÄGERWILEN, Switzerland — July
20, 2009 —
SAP AG (NYSE: SAP), the world´s leading provider of business software, today
announced its intent to make a public tender offer to purchase all shares in SAF
Simulation, Analysis and Forecasting AG, one of the global forecasting and
replenishment software leaders in the retail and wholesale industries. Through
the intended acquisition, SAP plans to further extend and complement its current
planning, forecasting and replenishment solution portfolio for retail and
wholesale companies. The companies have a long history of successful cooperation
based on an original equipment manufacturer (OEM) partnership. At present, SAP
does not hold any shares in SAF AG. SAP intends to offer SAF shareholders an
amount of EUR 11.50 per share, which represents a 9.5 percent premium according
to the XETRA closing price (EUR 10.50) for the SAF share on July 17, 2009, and a
33.9 percent premium to the volume-weighted average price of the SAF shares in
XETRA trading on the Frankfurt Stock Exchange over the past three months. The
offer will be made subject to a minimum acceptance threshold of 50 percent plus
one share and the approval of the responsible anti-trust authorities. Both major
SAF shareholders, who together hold approximately 38 percent of the shares in
SAF, have agreed to accept the SAP offer.
SAF specializes in the development of ordering and forecasting software
for the retail, logistics and industrial sectors. The company employs the
innovative conceptual demand chain management approach, which allows the process
chain to be controlled and optimized by its central driving force - the
customer´s buying behavior. SAF`s three related core products are software
engines: SAF SuperStore and SAF SuperWarehouse, targeted at automated goods
replenishment for the retail sector, and SAF SuperForecast that can be used for
forecast-based planning across all industries. SAF`s groundbreaking software
makes it possible to fully automate replenishment processes and ensure their
reliability using forecasted future demands. The result is lower inventories,
improved product availability, and increased customer satisfaction. By
increasing revenues and reducing costs, retailers´ competitiveness increases.
Founded in 1996 and based in Tägerwilen, Switzerland, the company has
approximately 100 employees and subsidiaries in the United States, Slovakia and
Germany.
"Since 2002, SAP has relied on our technological expertise and has fully
integrated our SAF engine into its SAP Forecasting and Replenishment module
within the framework of our OEM partnership," said Dr. Andreas von Beringe,
SAF´s founder, CEO and president. "In becoming a part of SAP, SAF brings its
sustainable forecasting and replenishment expertise to the company. We will tie
together our strengths in development and sales and thus help meet the
increasing needs of current and future customers." Adds von Beringe, "Our
customers will clearly benefit from the combined service and product portfolio
as well as from the strong retail expertise and the global reach of SAP as the
worldwide market leader in business software."
For SAP, the retail and wholesale industries are an important market with
significant growth potential. Companies in these industries increasingly prefer
software that offers standardized and integrated business processes from
corporate headquarters to the warehouse to the store level. Insightful sales
forecasts, greater transparency of stock level and replenishment orders and
process automation through forward-looking software solutions are recognized
more and more as areas of significant importance in gaining competitive
advantage. Nearly 100 customers have licensed SAF technology to date, and have
demonstrated that the solution offering has proved of value to their business.
"Through the planned acquisition of SAF, SAP reiterates its strategy to
help our customers gain more clarity and transparency across their businesses
and drive sustainable efficiency through innovative and reliable software
solutions," said Bob Stutz, corporate officer and member of the Executive
Council, SAP. "With core components of the SAF software already embedded into
the SAP Retail solutions, customers will further benefit from the joined
solution and technology portfolio, as well as from the combined innovative
strengths."
The specific offer details will be provided in the offer document which is
expected to be published shortly at
http://www.sap.com/investor.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

About SAF
SAF Simulation, Analysis and Forecasting AG specializes in the development of
automated ordering and forecasting software for retailers and industrial
manufacturers. SAF deploys the demand chain management approach, which controls
replenishment planning based on consumer demand patterns. SAF software assists
users to realize substantial cost savings and optimizes general logistics
conditions through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain: lower
inventories, improved product availability, and last, but not least, a higher
level of customer satisfaction. SAF AG was established in 1996 by Dr. Andreas
von Beringe and Prof. Dr. Gerhard Arminger. SAF shares are listed at the
official market (Prime Standard) at the Frankfurt Stock Exchange (FWB). Today,
the company employs approx. 100 people. Consolidated sales revenues for fiscal
year 2008, were approx. EUR13.4 million with consolidated profit of EUR2.1
million according to IFRS statements. SAF´s products are distributed in many
European countries as well as in the United States. The company is headquartered
in Tägerwilen, Switzerland. SAF also has a subsidiary in the United States: SAF
Simulation, Analysis and Forecasting U.S.A., Inc., Grapevine, Texas and in
Slovakia, Bratislava: SAF Simulation, Analysis and Forecasting Slovakia s.r.o.
with the focus on Nearshore-Development.

About SAP
SAP is the world´s leading provider of business software(*), offering
applications and services that enable companies of all sizes and in more than 25
industries to become best-run businesses. With more than 86,000 customers in
over 120 countries, the company is listed on several exchanges, including the
Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information,
visit www.sap.com.

# # #

(*) SAP defines business software as comprising enterprise resource planning and
related applications.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities Litigation
Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect,"
"forecast," "intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to identify such
forward-looking statements. SAP undertakes no obligation to publicly update or
revise any forward-looking statements. All forward-looking statements are
subject to various risks and uncertainties that could cause actual results to
differ materially from expectations. The factors that could affect SAP's future
financial results are discussed more fully in SAP's filings with the U.S.
Securities and Exchange Commission ("SEC"), including SAP's most recent Annual
Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of their
dates.

Copyright © 2009 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products
and services mentioned herein as well as their respective logos are trademarks
or registered trademarks of SAP AG in Germany and in several other countries all
over the world. All other product and service names mentioned are the trademarks
of their respective companies. Data contained in this document serve
informational purposes only. National product specifications may vary.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Guenter Gaugler, SAP, +49 6227 7-65416, [email protected], CET
Holger Rungwerth, SAP, +41 58 871 - 6589, [email protected], CET
Christoph Liedtke, SAP, +49 6227 7-50383, [email protected], CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]
Astrid Strömer, SAF, +41 71 666 7948, [email protected], CET

Investor Relations:
Stefan Gruber, SAP, +49 6227-74 48 72, [email protected], CET
Astrid Strömer, SAF, +41 71 666 7948, [email protected], CET

Further inquiry note:
Astrid Strömer
+41 (0)71 666 79 48
[email protected]

end of announcement euro adhoc
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emitter: SAF AG
High-Tech-Center 2 / Bahnstrasse 1
CH-8274 Tägerwilen
phone: +41 (0)71 666 79 48
FAX: +41 (0)71 666 79 40
mail: [email protected]
WWW: http://www.saf-ag.com
sector: Software
ISIN: CH0024848738
indexes: Prime All Share, Technologie All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Stuttgart, Düsseldorf, München
language: English

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