Public Disclosure according to Article 4 sec. 4 of Regulation (EC) No. 2273/2003 - Final Report

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Herzogenaurach (euro adhoc) - Herzogenaurach, October 27, 2008 - The share
buyback program, which the Executive Board of adidas AG commenced on January 30,
2008 on the basis of the authorization granted by the Annual General Meeting on
May 10, 2007 to repurchase adidas shares and which was continued on May 21, 2008
on the basis of the authorization granted by the Annual General Meeting on May
8, 2008 to repurchase adidas shares, has been completed. Within this share
buyback program, a total of 10,182,248 shares were purchased for a total amount
of EUR 409,386,896.07 (excluding incidental purchasing costs) between January
30, 2008 and October 22, 2008. This corresponds to an average purchase price of
EUR 40.21 per share.

The share buyback program was conducted on the basis of two authorizations. From
January 30, 2008 up to and including May 2, 2008, adidas AG purchased 5,511,023
shares for a total amount of EUR 229,948,950.18 (excluding incidental purchasing
costs) on the basis of the authorization granted by the Annual General Meeting
on May 10, 2007. This corresponds to 2.71% of the stock capital of adidas AG at
the time of the Annual General Meeting on May 10, 2007. The average purchase
price was EUR 41.73 per share.

On May 21, 2008, the share buyback program was continued on the basis of the
authorization to repurchase adidas shares granted by the Annual General Meeting
on May 8, 2008. The total number of shares repurchased on the basis of this
authorization up to October 22, 2008 amounted to 4,671,225. This corresponds to
2.29% of the stock capital at the time of the Annual General Meeting on May 8,
2008. The total amount (excluding incidental purchasing costs) was EUR
179,437,945.89, the average purchase price per share EUR 38.41.

The buyback was announced on January 29, 2008 pursuant to § 4 section 2 of the
Regulation (EC) 2273/2003.

The purchase of shares in adidas AG was conducted by banks instructed by adidas
solely via the stock exchange in the electronic market trading system of the
Frankfurt stock exchange (Xetra).

Information on the transaction pursuant to § 4 sections 3, 4 of the Regulation
(EC) 2273/2003 is published on the website of adidas AG
(www.adidas-Group.com/sharebuyback).

Further inquiry note:
Dennis Weber
Investor Relations Manager
Tel.: +49 (0)9132 84 4989
E-Mail: dennis.weber@adidas-Group.com

end of announcement euro adhoc
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emitter: adidas AG
Adi-Dassler-Str. 1-2
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: investor.relations@adidas-Group.com
WWW: http://www.adidas-Group.com
sector: Recreational & Sports goods
ISIN: DE0005003404, A0DMK03
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: regulated dealing/prime standard: Börse Frankfurt, free trade:
Börse Berlin, Börse Hamburg, Börse Stuttgart, Börse Düsseldorf,
Börse Hannover, Börse München
language: English

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