Cerruti SAS Announces the Appointment of Florent Perrichon as President and Chief Executive Officer of the Company

Paris (ots/PRNewswire) - Cerruti SAS announces the
appointment of Florent Perrichon as President and Chief Executive
Officer of Cerruti, the fashion house headquartered in Paris. Florent
Perrichon takes over from Philippe Cleach who leaves the group to
pursue other interests.

During six years, Florent held various management positions
within LVMH, the number one luxury group in the world, namely as EMEA
Commercial Director for TAG Heuer and Operations Director for De
Beers LV, the diamond jewelry brand co-owned by LVMH and the De Beers
mining group.

Recently, Florent was the Managing Director of the hype casual
wear English brand Criminal. During his 3 years tenure he has -
jointly with the brand creator Reza Dehghani - established Criminal
in major department and independent stores across UK, Europe and
Japan and opened a flagship in London.

Florent holds a degree from the prestigious Ecole Polytechnique
in Paris. He started his career as a consultant with Booz Allen &
Hamilton in Paris and with the investment fund Orior, part of the
Pargesa group, in Geneva, Switzerland.

Mr. Ramon Betolaza, President of TOGA Investments, Cerruti's
controlling shareholder and an affiliate of MatlinPatterson Global
Opportunities Partners II says: "We greatly appreciate Philippe
Cleach for his strong contribution in recreating the Cerruti image
since we acquired the brand in 2006 and wish him good luck for his
next endeavors. We are delighted to have someone of the calibre of
Florent taking the reins of Cerruti. His passion and experience are
exactly what Cerruti needs at this stage of its development. We are
now ready to move Cerruti to the next level of success".

Florent Perrichon says, "I'm honored and excited to have been
given this opportunity. Cerruti is one of the few global brands that
carry the tradition of Italian fashion and love of beautiful fabrics
together with the glamour of Hollywood stars. I'm lucky to join a
strong and dedicated management team and to get such a support from
the shareholders".

About Cerruti

Cerruti was created in 1967 in Paris by Nino Cerruti and is
famous from Hollywood to Tokyo and Dubai and from Paris to Moscow for
its luxury men's and women's wear, fragrances, denims and
accessories.

Contacts Cerruti
Bérénice Clin,
Tel : +33-1-53-30-19-33,
Email : [email protected] ;
Julie Vigneron,
Tel : +33-1-53-30-19-64,
Email : julie.vigneron @cerruti.com .

Rückfragehinweis:
Contacts Cerruti: Bérénice Clin, Tel : +33-1-53-30-19-33, Email :
[email protected] ; Julie Vigneron, Tel : +33-1-53-30-19-64,
Email : julie.vigneron @cerruti.com .

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