euro adhoc: Valora Holding AG / other / Successful divesture of Own Brands - Valora enters into agreement for sale of Sørlandschips A/S (E)

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Disclosure announcement transmitted by euro adhoc. The issuer is responsible
for the content of this announcement.
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14.07.2008

- Divestiture of the 5 production companies will be completed with sale of
Sørlandschips A/S
- Final step towards focusing on core businesses
- Agreement on sale of Sørlandschips successfully signed
- Valora Trade Norway continues service as distributor for Sørlandschips

Following the recent completion of the sale of Roland Murten AG, Kägi Söhne AG,
Cansimag France SA and the signing of an agreement for the sale of Gillebagaren
AB, Valora has now successfully entered into a contract for the sale of
Sørlandschips A/S in Norway. The buyer is Scandza A/S, a Nordic-based fast
moving consumer goods company affiliated with the established investment group
Lindsay Goldberg. Scandza´s intention is to keep all staff employed. The terms
of the transaction are not disclosed.

Scandza A/S intends to grow the Sørlandschips business primarily by expansion in
the Nordic countries. In pursuing this objective, the new owner also intends to
continue the current successful distribution arrangements Sørlandschips has with
Valora Trade Norway.

With the sale of Sørlandschips A/S, Valora makes the final step towards reaching
its objective of concentrating on its core businesses in retail, media and trade
distribution.

"In an overall challenging market environment, Valora could successfully enter
into sales agreements for its production companies and expects to realise a book
value gain upon completion of the sale of all 5 Own Brand companies. We can now
concentrate our undivided attention on developing our core businesses." said
Thomas Vollmoeller, Valora CEO.

Further inquiry note:
Media Relations:
Stefania Misteli
Tel: +41 58 789 12 01
E-mail: stefania.misteli@valora.com

Investor Relations:
Markus Voegeli
Tel: +41 58 789 1301
E-Mail: markus.voegeli@valora.com

end of announcement euro adhoc
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emitter: Valora Holding AG
Belpstrasse 37
CH-3007 Bern
phone: +41 58 789 11 11
FAX: +41 58 789 11 12
mail: info@valora.com
WWW: www.valora.com
sector: Retail
ISIN: CH0002088976
indexes:
stockmarkets: official market: SWX Swiss Exchange, official dealing: BX Berne
eXchange
language: English

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