Keynote and France's Zandan Announce Joint Product Development and Marketing Partnership

Paris (ots/PRNewswire) -

- Worldwide Marketing and Development Partnership Provides Unique
Mobile Data Service Testing Solution and High Fidelity Insight into
End- User Experience

- Testing and Validation of Mobile Application Performance for
Over 750 Handsets

- Keynote Will Embed Zandan Software in Future Wireless
Performance Management Services

- Partnership Extends Keynote and Zandan's Mobile Performance and
Testing Services and Includes Reciprocal Joint Distribution in United
States and Europe

Keynote Systems (Nasdaq "KEYN"), the worldwide leader in
e-business performance management services, today announced a global
marketing and development partnership with Zandan, a pioneer in
mobile telephone data services and a leading European supplier of
mobile user-experience testing, monitoring and benchmarking
services. The unique partnership combines the world's largest
geographically distributed infrastructure for measuring the
performance of real end user handsets, from Keynote, with the world's
largest database which simulates all the features of more than 750
mobile handsets, from Zandan, to provide customers with the first
true mobile service level management performance and testing
solution.

The combined solution will allow customers for the first time to
easily test and assure the performance and quality of their mobile
applications on any handset from multiple geographic locations
around the world in a cost effective and easy to implement manner.
Customers will now have worldwide access to the most comprehensive
automated solutions for accomplishing mobile data testing and high
fidelity measurement solutions from both companies.

Under the agreement, Keynote will partner with Zandan to assist
mobile operators and content providers to automate testing and
certify content and applications on the latest mobile handsets
introduced by manufacturers. Keynote's market leading Wireless
Perspective(R) measurement and monitoring solution will now be
widely available and supported by Zandan throughout Europe to
provide ongoing 24/7 benchmarking and monitoring of key mobile
services from the end-user perspective to mobile operators, mobile
service providers and mobile enterprises. Wireless Perspective is
the only performance monitoring solution available on the market
using actual end user handsets to measure the end-to-end performance
of any service available on a mobile handset, including Push To Talk
(PTT) and Instant Messaging (IM), for all major wireless networks in
the US and Europe.

As an embedded component of a future version of Keynote Wireless
Perspective, Zandan's testing software will help customers understand
the end user experience for users running a wide variety of
applications using their mobile handset including complex WAP
transactions, SMS, MMS, Ring tone download and Java-based
applications such as email and games. When Zandan's test software is
embedded in the Keynote solution, mobile operators and content
providers will have the ability to validate their services against
actual mobile handset profiles for over 750 mobile devices -
including SmartPhones, RIM Blackberry and PDA-based devices such as
the Palm Treo - assuring a high quality experience for all potential
customers. All tests can be done from the perspective of any end
user accessing one of the many applications provided on a specific
handset and which the application is meant to support.

Quality is a decisive element in the adoption and success of these
services and one of the primary purchasing motivations for customers.
Each handset has unique attributes such as screen size, color
palette and character set support, and the gateways and centers
owned by mobile operators support different session and transport
protocols. Because of these differences in handsets, servers and
networks, content providers must test and validate that their
applications work correctly in such environments.

Zandan develops software solutions and services for key players in
the mobile Internet market including mobile operators and large
content providers which enhance customer satisfaction, and increase
revenue from data services for operators by providing more
user-friendly services. The ability of Zandan software to emulate
almost any handset a customer can use, and to automate multiple
tests, dramatically lowers the cost of testing, improves customer
satisfaction, reduces complaints and speeds resolution of problems.
This serves to increase the adoption of mobile services by the
enterprise and consumers, thereby increasing revenues and decreasing
churn.

"Keynote's partnership with Zandan adds important comprehensive
services to fully validate mobile content availability and also
extends Keynote's reach into Europe," said Arnold Waldstein, vice
president of marketing and business development at Keynote. "The
joint product development partnership allows Keynote to provide a
flexible and cost- effective solution for detailed testing of new
mobile content services against any existing mobile handset
profiles, assuring that what is delivered to the customer meets
expectations. Our alliance with Zandan supports Keynote's goal of
providing customers with the most comprehensive solutions available
to assure end user satisfaction, attain their business objectives
and set realistic service level management goals."

"Offering Keynote's world class wireless performance monitoring
services as part of our overall solution set will immediately
increase the breadth of value-added services Zandan is able to
deliver to its European customers." said Philippe de la Gardette,
CEO of Zandan. "This partnership is recognition of the uniqueness of
our technologies and the breadth of our testing capabilities."

Market Magic Research, a UK based mobile research company,
estimates that the total market for mobile data services was US $75
billion in 2003 noting that, "Mobile applications face a much bigger
challenge being well executed than traditional Internet
applications."

According to a recent article in the Financial Times, "In the 2G
world it was essentially network call quality that differentiated
one mobile operator from another. In the new (3G) world, operators
believe they will be able to score valuable points with their
customers by having the most exciting and enticing services
available, via easy to use wireless portals. Almost a third of
[European] mobile users switch networks every year. The operators'
hope is that user loyalty transfers from the handset to operator-
branded services that run on the device."

Together, Keynote and Zandan will deliver to the mobile industry a
complete wireless solution for Service Level Management (SLM).
Keynote's SLM services deliver the industry's most comprehensive
end-to-end operational monitoring and root cause diagnostics
solution for e-business applications at the lowest total cost of
ownership, especially when compared to complex and costly software
solutions.

About Keynote

Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet
Performance Authority(R), is the worldwide leader in e-business
performance management services. Over 2,100 corporate IT and
marketing departments and 20,000 individual subscribers rely on
Keynote's growing range of measurement and monitoring, service level
and customer experience management services to improve e-business
performance by reducing costs, improving customer satisfaction and
increasing profitability.

Keynote is viewed as The Internet Performance Authority due to the
company's global infrastructure of over 1,600 measurement computers
in more than 50 cities worldwide that capture and store on a daily
basis over 60 million Internet performance measurements, frequent
media citations quoting Keynote's Web performance data and analysis,
the company's market-leading Web performance indices for vertical
markets and leading customer research that provides critical
business insight into online customer experiences, industry trends
and competitive Web strategies.

Keynote Systems, Inc. is headquartered in San Mateo, California
and can be reached at www.keynote.com or by handset in the US at
+1-650-403-2400.

About Zandan

ZANDAN (www.ZANDAN.com) is emerging as the market leader in
providing Mobile-Customer Experience Management, The Company's
heritage in comprehensive WAP portal design, handset profile
knowledge and enterprise- wide testing software provides the
foundation necessary to deliver the world's most sophisticated
technologies for End-to-End QoS of mobile internet.

The M-Viewer(TM) family of products represents an important
technological breakthrough for testing and validation, monitoring and
benchmarking assessments of any mobile data services. M-Viewer has
unique distributed software architecture for fully automated,
simultaneous testing of numerous services and/or networks using
multiple simulation robots and aggregating results in one central
server before broadcasting ad-hoc Web- based reports to targeted
audiences.

M-Viewer's unmatched architecture, available as software tools or
through DataSolution(TM) a family of services for performance,
availability and content quality validation, allows rapid deployment
in large, complex delivery infrastructures, enabling carriers,
content and service providers and corporations to run their business
the way they want to, fully assured that their consumers, customers
and employees will get the best experience possible.

Since its formation in Paris, France in 2000, at the early days of
WAP, the uniqueness of the ZANDAN's expertise and technologies and
the breadth of its testing capabilities have been recognized
worldwide. ZANDAN was among the first to see that WAP technologies
and portals are essential for m-business success.

Keynote, The Internet Performance Authority and Perspective are
registered trademarks of Keynote Systems, Inc. Other trademarks are
the property of their respective owners. (c) 2004 Keynote Systems,
Inc.

PARIS, January 11 /PRNewswire/ --

Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20,
[email protected]

Rückfragehinweis:
Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20,
[email protected]

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