• 21.10.2025, 07:30:45
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  • EQS0002

EQS-News: Steyr Motors launches completely new business segment and enters global market for mobile power generation – additional cumulative revenue of well over EUR 100 million expected by 2030

EQS-News: Steyr Motors AG / Key word(s): Expansion
   Steyr Motors launches completely new business segment and enters global
   market for mobile power generation – additional cumulative revenue of well
   over EUR 100 million expected by 2030

   21.10.2025 / 07:30 CET/CEST
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Steyr Motors launches completely new business segment and enters global
   market for mobile power generation – additional cumulative revenue of well
   over EUR 100 million expected by 2030

     • New product category for reliable energy supply for mission-critical
       defense scenarios such as anti-drone defense systems, energy solutions
       for military and special operations, base camps, etc.
     • Initial promising discussions with potential customers regarding
       specific exclusive purchase agreements
     • Entry into the growing diesel generator market, which is expected to
       reach EUR 37 billion by 2032
     • Significant cross-selling potential through existing international
       distributor network
     • Cumulative revenue of well over EUR 100 million expected up until 2030

   Steyr, Austria, 21 October 2025 – Steyr Motors AG  ([1]ISIN AT0000A3FW25),
   one of the world’s leading companies in the field of customized engines
   for mission-critical defense and civil applications, introduces the M12
   Power Unit (M12PU), a new product that outperforms the competition, and
   enters the global market for mobile energy supply, opening up another
   billion-dollar market.

   New standards in efficiency and power density

   Steyr Motors' new power generation unit is compact and modular. It
   delivers 32 kVA of power at a weight of only 600 kilograms, setting new
   standards in efficiency and power density compared to its competitors.
   Steyr Motors stands out from the three leading players in this market –
   Caterpillar, Cummins, and MTU. The decision to develop the M12PU was based
   on a combination of technological expertise and market demand. Steyr
   Motors has a base engine that has been proven over the years in auxiliary
   power units (APUs) for heavy military vehicles. Further development into a
   mobile power generation solution was the logical next step. Specific
   customer inquiries underscore the relevance of the new product.

   Reliable power for mission-critical operations

   The M12 Power Unit is designed for a wide range of applications and
   provides reliable power supply in a variety of scenarios. It serves as a
   mobile power source for military vehicles, bases, and camps, ensuring a
   secure supply for command centers, radar systems, and defense systems. It
   also supports humanitarian missions, field hospitals, and disaster relief
   with stable power in critical situations. The M12PU is also used in the
   maritime sector and in special vehicles, as well as in the supply of
   (anti-)drone and weapon systems that place the highest demands on mobility
   and reliability.

   Addressable market of EUR 37 billion – cumulative revenues of well over
   EUR 100 million planned by 2030

   With the M12PU, Steyr Motors is targeting the largest segment of the
   diesel generator market, which accounts for approximately 80% of the total
   market in the power class up to 60 kW. According to Fortune Business
   Insights, the market for diesel generators is a growth market that, based
   on available market studies, will grow significantly between 2024 and 2032
   from EUR 21 billion to EUR 37 billion (+76%) – this corresponds to an
   annual growth rate of around 7.5%. Steyr Motors plans to make its first
   substantial deliveries in 2027 and expects cumulative revenue of more than
   EUR 100 million in this area by 2030.

   Start of series production in the second half of 2026 – new business
   segment expands existing business plan

   Series production of the M12 Power Unit is scheduled to start in the
   second half of 2026. This will only require minor capital expenditure on
   industrialization and, in particular, on staffing in the production area.
   However, the corresponding costs have already been taken into account in
   the business plan. The impact on revenue and earnings from the new
   business segment has not yet been included in the business plan
   communicated to date and will increase it substantially. From the start of
   series production, the Company expects an EBIT margin of more than 20% for
   the pure product, excluding maintenance, repair, and servicing.

   “With the M12 Power Unit, we are expanding our business model to include
   an attractive new product category. This product strengthens our strategic
   positioning in a market with long-term growth potential and attractive
   margins. With our robust distribution network in key markets, we
   anticipate significant cross-selling opportunities with existing
   customers, as defense companies increasingly seek complete solutions that
   also include mobile power supplies. We are firmly convinced that our
   outstanding technology will enable us to capture a significant share of
   the market,” comments Julian Cassutti, CEO of Steyr Motors AG.

   Company profile of Steyr Motors AG

   Headquartered in Steyr, Austria, Steyr Motors AG is a global leader in the
   development and production of high-performance customized special engines
   with high power density and durability. The Company’s engines are
   primarily used for military special vehicles, boats (both military and
   civilian) and as auxiliary power units (“APU”) for main battle tanks and
   locomotives. In the full year 2024, Steyr Motors generated an (adjusted)
   EBIT margin of 24%. For 2025, Steyr Motors is aiming for a year-on-year
   increase in revenue of at least 40%, an EBIT margin of above 20%, and a
   production volume of at least 1,250 units.

   For more information, please contact:

   Steyr Motors AG
   Investor Relations
   Phone: +436766222367
   E-mail: [2]ir@steyr-motors.com
   [3]www.steyr-motors.com

   Press Contact in Germany, Austria, Switzerland
   CROSS ALLIANCE communication GmbH
   Susan Hoffmeister
   Phone: +49 89 125 09 0333
   E-mail: [4]sh@crossalliance.de
   [5]www.crossalliance.de

   Press Contact in France
   CLAI
   Matthieu Meunier
   Phone: +33 06 26 59 49 05
   E-mail: [6]matthieu.meunier@clai2.com

   Press Contact in UK
   14:46 Consulting
   Tom Sutton
   Phone: +44 7796 474940
   E-mail: [7]tsutton@1446.co.uk

   ══════════════════════════════════════════════════════════════════════════

   21.10.2025 CET/CEST This Corporate News was distributed by EQS Group.
   www.eqs.com

   View original content: [8]EQS News

   ══════════════════════════════════════════════════════════════════════════

   Language:    English
   Company:     Steyr Motors AG
                Im Stadtgut B1
                4407 Steyr
                Austria
   Phone:       +43 7252 2220
   E-mail:      office@steyr-motors.com
   Internet:    https://www.steyr-motors.com/de/
   ISIN:        AT0000A3FW25
   WKN:         A40TC4
   Listed:      Regulated Unofficial Market in Frankfurt (Scale); Vienna
                Stock Exchange (Vienna MTF)
   EQS News ID: 2215744


    
   End of News EQS News Service


   2215744  21.10.2025 CET/CEST

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