- 21.10.2025, 07:30:45
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- EQS0002
EQS-News: Steyr Motors launches completely new business segment and enters global market for mobile power generation – additional cumulative revenue of well over EUR 100 million expected by 2030
EQS-News: Steyr Motors AG / Key word(s): Expansion
Steyr Motors launches completely new business segment and enters global
market for mobile power generation – additional cumulative revenue of well
over EUR 100 million expected by 2030
21.10.2025 / 07:30 CET/CEST
The issuer is solely responsible for the content of this announcement.
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Steyr Motors launches completely new business segment and enters global
market for mobile power generation – additional cumulative revenue of well
over EUR 100 million expected by 2030
• New product category for reliable energy supply for mission-critical
defense scenarios such as anti-drone defense systems, energy solutions
for military and special operations, base camps, etc.
• Initial promising discussions with potential customers regarding
specific exclusive purchase agreements
• Entry into the growing diesel generator market, which is expected to
reach EUR 37 billion by 2032
• Significant cross-selling potential through existing international
distributor network
• Cumulative revenue of well over EUR 100 million expected up until 2030
Steyr, Austria, 21 October 2025 – Steyr Motors AG ([1]ISIN AT0000A3FW25),
one of the world’s leading companies in the field of customized engines
for mission-critical defense and civil applications, introduces the M12
Power Unit (M12PU), a new product that outperforms the competition, and
enters the global market for mobile energy supply, opening up another
billion-dollar market.
New standards in efficiency and power density
Steyr Motors' new power generation unit is compact and modular. It
delivers 32 kVA of power at a weight of only 600 kilograms, setting new
standards in efficiency and power density compared to its competitors.
Steyr Motors stands out from the three leading players in this market –
Caterpillar, Cummins, and MTU. The decision to develop the M12PU was based
on a combination of technological expertise and market demand. Steyr
Motors has a base engine that has been proven over the years in auxiliary
power units (APUs) for heavy military vehicles. Further development into a
mobile power generation solution was the logical next step. Specific
customer inquiries underscore the relevance of the new product.
Reliable power for mission-critical operations
The M12 Power Unit is designed for a wide range of applications and
provides reliable power supply in a variety of scenarios. It serves as a
mobile power source for military vehicles, bases, and camps, ensuring a
secure supply for command centers, radar systems, and defense systems. It
also supports humanitarian missions, field hospitals, and disaster relief
with stable power in critical situations. The M12PU is also used in the
maritime sector and in special vehicles, as well as in the supply of
(anti-)drone and weapon systems that place the highest demands on mobility
and reliability.
Addressable market of EUR 37 billion – cumulative revenues of well over
EUR 100 million planned by 2030
With the M12PU, Steyr Motors is targeting the largest segment of the
diesel generator market, which accounts for approximately 80% of the total
market in the power class up to 60 kW. According to Fortune Business
Insights, the market for diesel generators is a growth market that, based
on available market studies, will grow significantly between 2024 and 2032
from EUR 21 billion to EUR 37 billion (+76%) – this corresponds to an
annual growth rate of around 7.5%. Steyr Motors plans to make its first
substantial deliveries in 2027 and expects cumulative revenue of more than
EUR 100 million in this area by 2030.
Start of series production in the second half of 2026 – new business
segment expands existing business plan
Series production of the M12 Power Unit is scheduled to start in the
second half of 2026. This will only require minor capital expenditure on
industrialization and, in particular, on staffing in the production area.
However, the corresponding costs have already been taken into account in
the business plan. The impact on revenue and earnings from the new
business segment has not yet been included in the business plan
communicated to date and will increase it substantially. From the start of
series production, the Company expects an EBIT margin of more than 20% for
the pure product, excluding maintenance, repair, and servicing.
“With the M12 Power Unit, we are expanding our business model to include
an attractive new product category. This product strengthens our strategic
positioning in a market with long-term growth potential and attractive
margins. With our robust distribution network in key markets, we
anticipate significant cross-selling opportunities with existing
customers, as defense companies increasingly seek complete solutions that
also include mobile power supplies. We are firmly convinced that our
outstanding technology will enable us to capture a significant share of
the market,” comments Julian Cassutti, CEO of Steyr Motors AG.
Company profile of Steyr Motors AG
Headquartered in Steyr, Austria, Steyr Motors AG is a global leader in the
development and production of high-performance customized special engines
with high power density and durability. The Company’s engines are
primarily used for military special vehicles, boats (both military and
civilian) and as auxiliary power units (“APU”) for main battle tanks and
locomotives. In the full year 2024, Steyr Motors generated an (adjusted)
EBIT margin of 24%. For 2025, Steyr Motors is aiming for a year-on-year
increase in revenue of at least 40%, an EBIT margin of above 20%, and a
production volume of at least 1,250 units.
For more information, please contact:
Steyr Motors AG
Investor Relations
Phone: +436766222367
E-mail: [2]ir@steyr-motors.com
[3]www.steyr-motors.com
Press Contact in Germany, Austria, Switzerland
CROSS ALLIANCE communication GmbH
Susan Hoffmeister
Phone: +49 89 125 09 0333
E-mail: [4]sh@crossalliance.de
[5]www.crossalliance.de
Press Contact in France
CLAI
Matthieu Meunier
Phone: +33 06 26 59 49 05
E-mail: [6]matthieu.meunier@clai2.com
Press Contact in UK
14:46 Consulting
Tom Sutton
Phone: +44 7796 474940
E-mail: [7]tsutton@1446.co.uk
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21.10.2025 CET/CEST This Corporate News was distributed by EQS Group.
www.eqs.com
View original content: [8]EQS News
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Language: English
Company: Steyr Motors AG
Im Stadtgut B1
4407 Steyr
Austria
Phone: +43 7252 2220
E-mail: office@steyr-motors.com
Internet: https://www.steyr-motors.com/de/
ISIN: AT0000A3FW25
WKN: A40TC4
Listed: Regulated Unofficial Market in Frankfurt (Scale); Vienna
Stock Exchange (Vienna MTF)
EQS News ID: 2215744
End of News EQS News Service
2215744 21.10.2025 CET/CEST
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