For Team Saxo-Tinkoff Rider Takashi Miyazawa, a Dream has Come True

Hellerup, Denmark (ots/PRNewswire) -

Not many people outside of Japan will usually associate the country
with cycling. However, the sport has increased in popularity in
recent years and today when we think of cycling in Japan the name
Takashi Miyazawa is synonymous.

(Photo: http://photos.prnewswire.com/prnh/20130515/613646 )

Hailing from Nagano, Japan, Takashi Miyazawa was instantly drawn to
cycling through watching Tour de France like many other riders.
However, Takashi Miyazawa is unlike most riders and he quickly
realised that if he was to become a professional rider, he would have
to relocate to Europe. Living in Europe, so far from his home country
and family, had its sacrifices, but Miyazawa was ready to forego the
familiarity of home, embrace a new culture and put in the hard work
to achieve his dream and ride in the peleton.

In the latest video on http://www.saxocycling.com, Takashi Miyazawa
says:

"Professional cyclists make many sacrifices. That's what makes us
professional cyclists really".

In 2001, Takashi Miyazawa demonstrated a true display of dedication
and love for his family when he donated half his liver to his Mother,
putting his dream temporarily on hold. In spite of this, Takashi
Miyazawa's determination and commitment to cycling continued. Today,
he lives in Italy and rides for Team Saxo-Tinkoff, the UCI World
cycling team he joined in 2012.

Romain Witomski, Head of Marketing at Saxo Bank, the online trading
and investment specialist, says:

"With this integrated marketing campaign, we wanted to do something
different, accessible for all. Our clients are typically
technology-savvy and show active interest and usage of social media
and we believed that an international selection of the team's
profiles, representing the coverage of Saxo Bank's 25 offices around
the world, introduced through a set of stunning films and broadcasted
through social media would be an interesting proposition.

"Takashi Miyazawa is an important rider for us. We have a great
office in Japan and have seen strong growth in the APAC region. He is
a rider that both our employees and clients like to follow closely
and we have this used the launch of this video to also introduce a
new version of the saxocycling.com website."

The new saxocycling.com website is launched on Wednesday 15th of May
and does not only include all the essential information you need to
start trading, but as a cycling fan you will also have the chance to
enter a Tour de France competition to win two tickets to the final
stage in Paris of the Tour de France 100.

The Saxo Cycling Film Project consists of 10 short films shot by
photographer Fredrik Clement, who has worked with Team Saxo-Tinkoff
for a number of years. Seven of the films highlight one rider each,
describing their passion for cycling, taking risks and building
confidence in their abilities as well as life as a rider on Team
Saxo-Tinkoff. Two videos feature prominent personnel from the Team
Squad. The final video before the Tour de France is a summary of
everyone featured and will be launched when the Tour de France kicks
off.

Watch the film at: http://www.saxocycling.com

About Saxo Bank

Saxo Bank is a leading online trading [http://www.saxobank.com/forex
?csref=b1744_Link_boilerplate_pressrelease ] and investment
specialist, offering private investors and institutional clients a
complete set of tools for their trading and investment strategies. A
fully licensed and regulated European bank, Saxo Bank enables clients
to trade FX, CFDs [http://www.saxobank.com/cfds?csref=b1745_Link_boi
lerplate_pressrelease ], ETFs, Stocks, Futures, Options and other
derivatives via three specialised and fully integrated multi-asset
trading platforms [http://www.saxobank.com/demo-account?csref=b1746_
Link_boilerplate_pressrelease ]; the browser-based SaxoWebTrader, the
downloadable SaxoTrader and the SaxoTrader app. The platforms are
available in over 20 languages and are white-labelled by more than
100 major financial institutions worldwide. Saxo Bank also offers
professional portfolio and fund management as well as traditional
banking services through Saxo Privatbank. Founded in 1992, the Saxo
Bank Group is headquartered in Copenhagen with 23 local offices
throughout Europe, Asia, Middle East, Latin America, Africa and
Australia.

Media enquiries

Kasper Elbjorn
Head of Group Public Relations
Saxo Bank
+45-3065-4300
[email protected]

MHP Communications
+44(0)203-128-8560
[email protected]

Photo: 
http://photos.prnewswire.com/prnh/20130515/613646

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