EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

--------------------------------------------------------------------------------
Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Announcement according to Article 25, Section 1 of the WpHG (financial/other
instruments)

Person/company obliged to make the notification:
-----------------------------------
Name: DekaBank Deutsche Girozentrale
Place: Frankfurt/Main
State: Germany

We have received the following voting rights notification pursuant to section 25
para. 1 WpHG on May 14, 2012:

1. Listed Company (Issuer):
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Company subject to notification obligation (Notifier):
DekaBank Deutsche Girozentrale
Country: Germany
Seat: Frankfurt/Main

3. Reason for notification: exceeding threshold due to acquisition/sale

4. Threshold crossed or reached: 5%

5. Date at which the threshold is crossed or reached: 08.05.2012

6. Total amount of voting rights: 5.70% (equals: 11,915,236 voting rights)

7. Detailed information on the voting rights proportion:
Voting rights proportion based on (Financial/other) instruments purs. to sec. 25
WpHG:
0.96% (equals 2,000,000 voting rights)

Voting rights proportion purs. to sections §§ 21, 22 WpHG:
4.74% (equals 9,915,236 voting rights)

8. Detailed information on (financial/other) instruments pursuant to Section 25
WpHG:
includes exclusively retransfer claims deriving from repo / securities lending
transactions

Furthermore, we received the following notification of voting rights pursuant to
Section 25 para. 1 WpHG on May 15, 2012:

1. Listed Company (Issuer):
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Company subject to notification obligation (Notifier):
DekaBank Deutsche Girozentrale
Country: Germany
Seat: Frankfurt/Main

3. Reason for notification: falling below threshold due to acquisition/sale

4. Threshold crossed or reached: 5%

5. Date at which the threshold is crossed or reached: 09.05.2012

6. Total amount of voting rights: 0.00% (equals: 0 voting rights)

7. Detailed information on the voting rights proportion:
Voting rights proportion based on (Financial/other) instruments purs. to sec. 25
WpHG:
0.00% (equals 0 voting rights)

Voting rights proportion purs. to sections §§ 21, 22 WpHG:
0.00% (equals 0 voting rights)

Herzogenaurach, May 18, 2012

adidas AG
The Executive Board

Further inquiry note:

end of announcement euro adhoc
--------------------------------------------------------------------------------

issuer: adidas AG
Adi-Dassler-Str. 1
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: [email protected]
WWW: http://www.adidas-Group.de
sector: Recreational & Sports goods
ISIN: DE000A1EWWW0
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English

OTS-ORIGINALTEXT PRESSEAUSSENDUNG UNTER AUSSCHLIESSLICHER INHALTLICHER VERANTWORTUNG DES AUSSENDERS - WWW.OTS.AT | EAE

print