Peak Performance Appoints Henrik Bunge as the New CEO

Stockholm (ots/PRNewswire) -

It is with much pride and excitement that Peak Performance
announces the recruitment of Henrik Bunge as the new CEO. With his
extensive experience, this appointment will further strengthen Peak
Performance in the ambition to achieve its global potential.

"I'm as passionate about the great outdoors as I am about Peak
Performance.", says the 38-years old. Henrik's background is surely a
perfect fit when making clothes for the adventurous as he once
reached the North Pole on skis in a record 41 days only.

Henrik Bunge is known for his engaging, authentic and
uncompromising leadership: "Together with the organization I want to
take Peak Performance from an international to a global brand."
Currently he holds the position as Managing Director of Adidas Group
Nordic and will join Peak Performance no later than 1st of May.

Welcome back to Tobias Sachs

Peak Performance has already announced the recruitment of Tobias
Sachs as new Sales Director, responsible for Wholesale, Retail,
Franchise and e-Commerce. He will take on his new challenges on
February 29. From 2002 to 2008 Tobias held different sales positions
at Peak Performance.

"As an active person, I can truly identify myself with the brand
and its products!" says Tobias, who since 2008 has been Sales
Director for J.Lindeberg.

Peak Performance becomes the Official Hahnenkamm Clothing Supplier
After being the Official Clothing Supplier for some of the most
important golf tournaments on the European Tour, Peak Performance is
now going back to its skiing roots: As of 2013, Peak Performance will
become partner to the Kitzbueheler Ski Club and the Official Clothing
Supplier of the Hahnenkamm-Rennen - the world's most prestigious
downhill race.

"This engagement is a tribute to our heritage and a clear
statement about Peak Performance's ambitions within the skiing
industry", says Mattias Josander, Marketing Director at Peak
Performance.

Niels Mikkelsen, Chairman of the Board, Peak Performance

About us Peak Performance started with a passion in 1986 in Are,
with a handful of dedicated people who decided to live their dream.
Originally a three men ski wear company, Peak Performance has since
then become Scandinavia's largest sports fashion brand - operating in
more than 20 markets with both General Stores and retail partners.

For more information please contact: Peak Performance
Production AB Mattias Josander, Marketing Director
Phone: +46-8-506-555-00

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