Infiniti to Reveal First Finalists of International Digital Art Competition

Rolle, Switzerland (ots/PRNewswire) -

- Works of six finalists from 'Inspired Performance' theme to
          make international debut.
        - Over 30 pieces of art selected by jury of renowned 
influencers
          in sphere of design.
        - Tour of exhibition to visit new Centres in Stockport, 
Leeds,
          Luxembourg City, and Marseille.
        - Guests at opening of Infiniti Centres to vote for favourite
          artwork to crown theme winner.

Infiniti, the luxury performance automotive brand from Japan, will
be unveiling the work of the six finalists from the opening 'Inspired
Performance' theme of the international Infiniti Digital Art
Competition at the forthcoming launch of Infiniti's 46th Centre in
Europe on 13 October.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/infiniti/52145/
[http://multivu.prnewswire.com/mnr/prne/infiniti/52145 ]

The new showroom in Stockport, near Manchester, is the fifth to
open in the UK, and is the first stop in a three-month long tour of
the finalists' gallery. During the remainder of the year, the
exhibition is scheduled to visit some of the most culturally-revered
destinations in Europe, namely Leeds (UK), Luxembourg City (Grand
Duchy of Luxembourg), and Marseille (France), cities which will each
host the unveiling of a new Infiniti retail outlet.

The six individual pieces, which are all making their
international debut, take the form of beautifully crafted sculptures,
computer-generated images, and vehicle projections. The creations
have been personally selected by the 'Inspired Performance' theme
jury of recognised influencers in the sphere of design from the top
32 submissions entered by artists from across the globe. These
include the highly respected figures of Birgit Lohmann,
Editor-in-Chief, and Co-Founder of the online art, architecture and
design magazine designboom, Adrian Newey, Chief Technical Officer of
the Red Bull Racing Formula One team, and Yeoh Guan Hong, Co-Founder
and Creative Director of the Shanghai-based design and media
technology consultancy, Super Nature Design.

The artworks of the six finalists to be revealed are:

"Infiniti Passion"

The brainchild of Japanese artist Nukumi Shinji and NBBR,
"Infiniti Passion" is composed of a series of projections on to an
Infiniti model which focuses on the 'inner' dimension of the car in
order to be able to see the potential of the marque.

"Value Added"

The curvaceous sculpture by Slovak designers Juraj Rattaj and Jan
Ziska explores the idea of creating a parking space which projects
the correct image of a luxury car such as an Infiniti, whilst adding
value as a piece of art in a public place rather than merely being
confined to the function of hosting a vehicle.

"Crystalline DNA"

Making his debut in the sphere of automotive-based art, Brano
Hlavac from Slovakia has created a series of four visuals which look
at the manufacturing and design of Infiniti's models utilising the
elements of crystal, the power of shape and DNA. In his designs, he
highlights the importance of creativity and the automaker making
their own mark, putting to one side the act of selling cars.

"Highway of Light"

This is a digital animation conceived by Bob Trempe and Roman
Torres of the USA to reflect the powerful and distinct "character
lines" used in the design of every Infiniti model. The digital
animation communicates the lines of Infiniti brand by combining a
silhouette of a car and the moving light streaks of fast moving
vehicles on a highway.

"Presence"

The piece designed by Sanchit Sawaria and Palash Singh looks at
the importance of performance and a car which creates an experience
for the user beyond driving. The art does not reveal the mechanics
which made the visual possible, but is the result of the discreet
presence of technology such as streaks of light generated by fast
moving cars.

"Synthesised by Nature"

Inspired by light, nature, and geometry, the artwork created by
Englishman Jackson Tayler, combines three half cubes and projections
to create the journey of a streak of light through an autonomous and
sophisticated world. The free-flowing movements of the beam, which
guide the viewer through the artwork, incorporate elements of ballet,
and reflect the power of an infiniti's engine and the elegance of the
cars' curves.

Commenting on the unveiling on the inaugural tour of the Infiniti
Digital Art Exhibition, Jean-Pierre Diernaz, Marketing Director of
Infiniti Europe, and a member of the Inspired Performance theme jury,
explains: "It is a privilege to be able to bring to life the
creations of artists for the first time at the opening of our
beautiful Infiniti Centres, which for some, is also an international
debut for the individuals themselves.Each of the pieces displaysan
exceptional level of talent and creativity which has added an
exciting dimension to the 'Inspired Performance' philosophy of
Infiniti. We would like to congratulate the artists who have reached
this phase of the competition, and we wish them the best of luck in
the final stage of this theme."

Guests to the next four opening events will be asked to vote on
location for their favourite piece to crown the first theme winner of
the contest who will receive a prize fund of EUR10,000 early next
year.

The individual pieces may be also viewed on both the MSN lifestyle
portal ( http://www.reveal.uk.msn.com) and the automaker's European
customer website (http://www.infiniti.eu) until the end of this year.

For further information on the Infiniti Digital Art Competition
and to view terms and conditions, visit
http://www.designboom.com/infiniti or http://www.infiniti.eu

About Infiniti

Infiniti comes from Japan. Its line-up of performance sedans,
coupes, convertibles, SUVs and crossovers is now being launched
across the globe through a dedicated network of Infiniti Centres or
dealerships which share a commitment to individualised and
exceptional customer service. For more information, see Infiniti.com

About Designboom

The world's first web-based art, architecture and design magazine,
designboom publishes key contemporary issues and critiques of all
aspects of art, architecture and design through the organisation of
design exhibitions and collaboration with leading companies on the
sponsorship of international design competitions. Designboom
encourages a continuing dialogue between creative professionals,
industry and society.

Video: http://multivu.prnewswire.com/mnr/prne/infiniti/52145

Rückfragehinweis:
PR contact: Jenny Filippetti, E: [email protected]; Press
information, Photographs and videos are available from
http://www.infinitipress.eu. No password is required. Amel Boubaaya,
Lifestyle, M: +41-79 399 83 19, E: [email protected] ; Wayne
Bruce,
Communications Director - Europe, M: +44(0)7768-802176, E:
[email protected]; Simon Wittenberg, Infiniti Lifestyle
Communications Agency, T: +44(0)207-491-9934, E:
[email protected]

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