PUMA Breaks New Ground in Sustainable Footwear

Herzogenaurach, Germany (ots/PRNewswire) -

PUMA Introduces A Recycled Suede in the 'Clever Little Bag'

Sportlifestyle company PUMA introduces PUMA Re-Suede. PUMA took
one of the Brand's most well-known and iconic shoes, the Suede, and
re-tooled each component with the highest degree of recycled
materials, delivering sustainable style through an unforgettable
look.

(Photo: http://www.newscom.com/cgi-bin/prnh/20110916/481056 )

An icon of culture, the original PUMA Suede was a 70's statement
shoe, an 80's Hip-Hop must-have and ever present in the alternative
music scene of the 1990's.Famous for its bright colours, suede
material, and custom lacing techniques, the PUMA Suede now stands for
another thing...sustainability.

The PUMA Re-Suede has been developed using the latest materials
and processes in eco-friendly product innovation. Every aspect of the
shoes has been designed with environmental impact in mind including
the upper, sockliner, laces and sublining...all made with 100%
recycled materials and an innovative new outsole material.

The synthetic ultra suede upper material is created by Toray,
leaders in the development of environmentally-responsible materials.
The synthetic suede is comprised of 100% recycled polyester fibers,
produced by a chemical recycling process that reduces the energy
consumption and the CO2 emission by 80% compared to the production of
virgin materials. Additionally, the PUMA Re-Suede outsole is made
from Double R Rice Rubber, which replaces a portion of the rubber
content with a rice husk filler, reducing the overall rubber needed,
and saving considerable fossil fuel energy in manufacturing and
agricultural resources.

The new footwear is incredibly light weight, thereby reducing the
fossil fuels needed in transport, saving 15 tons of carbon emissions
for every ten-thousand pairs shipped. The Re-Suede will be sold in
PUMA's Clever Little Bag, a cutting-edge innovation in sustainable
packaging that replaces traditional shoeboxes.

For more information, visit: http://www.puma.com/cleverlittlebag

Photo: http://www.newscom.com/cgi-bin/prnh/20110916/481056

Rückfragehinweis:
Media Contact: Mary Mitchell, [email protected],
+44(0)203-047-2108

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