K2 Sports Names De Rocco President and CEO / Marcovitch Moves to Top Position at The Coleman Company

Seattle, USA (ots) - K2 Sports today named Anthony De Rocco President
and Chief Executive Officer of the Seattle-based multi-brand, global
manufacturer of skis, snowboards and related outdoor recreational
products. Simultaneously, current K2 President and CEO Robert
Marcovitch will assume the President and CEO role with The Coleman
Company. Both K2 Sports and The Coleman Company are part of Jarden
Corporation?s Outdoor Solutions group (NYSE:JAH).

Most recently, De Rocco has served as the Executive Vice President of
Global Brand and Product Development. His leadership in product
innovation and creative marketing solutions greatly contributed to K2
Sports? achieving eight consecutive years of growth and profitability
in a highly competitive market.

"Anthony?s track record speaks for itself,? said James Lillie, Jarden
Corporation?s Chief Executive Officer. "His industry knowledge is
unsurpassed and his long-term contributions to the success of K2
Sports and the winter sports and outdoor recreation markets make him
a natural fit to continue K2?s impressive growth trend. Anthony has
the unique ability to be product, market, retailer and end consumer
focused. He has used those skills to help drive the performance of K2
Sports.?

De Rocco initially joined K2 Sports in 1990 as a Design Engineer. He
has held a series of increasingly important roles within the company
including Vice President of Winter Sports Product Development and
Vice President of Global Marketing.

"K2 Sports is an incredible company with an unparalleled collection
of brands. It has been a privilege for me to play a role in
developing these categories,? De Rocco said. "With an aggressive plan
of future product and category launches, backed by our operational
excellence, customer service focus and unique branding heritage, we
are poised for great overall growth and firmly cementing our brands
as leaders in the global markets. I?m extremely excited to move into
this leadership position to further the company?s success.?

De Rocco will step into the top executive position September 1. K2
Sports, celebrating its 50th anniversary in 2012, currently operates
K2 Skis, K2 Snowboarding, K2 Skates, Ride Snowboards, Cappel, Atlas
Snow-Shoe Company, Tubbs Snowshoes, Madshus, Line Skis, Full Tilt,
Morrow, 5150, Powder Ridge, Zoot Sports and multiple licensed
products out of its Seattle headquarters.

About K2 Sports

K2 Sports, based in Seattle, Wash., has achieved unparalleled success
through innovative product offerings, marketing programs and multiple
brand acquisitions. The company is globally renowned for its
non-traditional advertising, graphics and high performance products
throughout its portfolio. With wholly-owned subsidiaries in Canada,
Central Europe, Japan, Korea and Scandinavia and distribution in more
than 60 countries, K2 Sports continues to assert its position as a
global leader across multiple categories of sporting goods.

Rückfragehinweis:

Häberlein & Mauerer AG, Tanya Seidl,
Franz-Joseph-Str. 1, D 80801 München
Tel.: +49. 89. 381 08-133, Fax: +49. 89. 381 08-150
E-Mail: [email protected]

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