- 15.02.2011, 10:03:51
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- OTE0004
Mobile Tag Announces 6.6 Million Euro Capital Increase
Paris (ots/PRNewswire) - Mobile Tag, leader in 2D and
1D barcode marketing solutions, is announcing that it has
successfully raised a new round of financing of 6.6 million Euros.
The new funding round was lead by S.E.B. Ventures (Skandinaviska
Enskilda Banken Venture Capital) alongside the company's historic
venture investors, XAnge Private Equity and Alven Capital. This
capital raise will allow Mobile Tag to strengthen its position in the
US market as well as further consolidate its European position and
develop both its range of marketing services as well as its sales
teams.
Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people
in France and the USA.
Mobile Tag develops mobile marketing solutions allowing access to
digital content using a mobile handset to scan 2D barcodes (QR-codes,
Datamatrix, Flashcode, Fotokody), 1D barcodes found on packaging
(EAN, UPC), as well as via NFC tags.
Mobile Tag also offers solutions providing 'Quick Access' to
mobile content - generating and increasing mobile phone usage. Mobile
Tag's packaged solutions simplify the creation and management of
mobile marketing campaigns and can deliver access and usage
statistics via an accurate and high-performance CRM system.
Companies, advertisers, brands and agencies alike are attracted
to these direct marketing tools which allow a superior level of
interaction with prospects or clients.
There is excellent potential for growth in mobile marketing - key
advertisers are present in this buoyant market. Mobile Tag's
solutions are adapted to businesses of all sizes, from top
advertisers to independent retailers.
"We are convinced that this fundraising operation will affirm
Mobile Tag's position as a leader and increase both its commercial
and technical influence," concluded Domenico Surace, CEO Mobile Tag.
"We're delighted to make this investment in Mobile Tag and
believe MobileTag's technology and above all, its management
platform, will be very attractive for operators, advertisers and
direct marketers. We're looking forward to helping this company
achieve its international aspirations." Frank Kelcz, SEB's appointed
board-member for MobileTag
"Since its inception, Mobile Tag, has innovated in the emerging
field of Mobile marketing services. We look forward to seeing Mobile
Tag's evolution as it continues to develop new ways for brands,
retailers and consumers to interact using mobile technology," adds
Nicolas Rose, Partner at XAnge Private Equity.
Nicolas Celier, Partner at Alven Capital, states that: "In 2008
we had already backed this innovative concept. Given Mobile Tag's
results and its development of Flashcodes, we had no hesitation in
renewing our commitment".
About SEB Venture Capital
SEB Venture Capital was established in 1995 and is part of the
SEB Group. With a multistage evergreen fund of approximately 240
million Euros, the fund has currently 37 investments in the
technology and healthcare sectors, and has achieved 45 exits since
inception. SEB is a North European financial group serving some
400,000 corporate customers and institutions and five million private
individuals.
Read more about SEB at http://www.sebgroup.com
About Alven Capital
Alven Capital is a venture capital fund, managing EUR 150M,
mostly for institutional
investors. Alven Capital invests in high growth companies in the
media, services, and information technology sectors. Alven Capital
has already invested in 40 European companies, including Qosmos,
E-Blink, Bi-Sam, Prowebce, MonShowroom.com, myfab.com, Aquarelle,
Liligo, Wanimo, Splendia, SeLoger.com, Webhelp, Newsweb, Companeo,
Metaboli, etc.
About XAnge Private Equity
Backed by leading European corporates and financial institutions,
XAnge is a unique private equity firm, subsidiary of La Banque
Postale, one of the largest retail banks in France and fully owned by
La Poste. As of today, XAnge has 340 million in assets under
management. With an international team of seasoned professionals
based in Paris and Munich, XAnge actively supports leading venture
and growth companies in Europe, with a strong focus on technology.
About Mobile Tag
Mobile Tag is the market leader in marketing solutions for 2D, 1D
and NFC. In 2006, the company launched mobiletag, an embedded
software application that allows phones to read 2D barcodes,
otherwise known as tags, simply by using the phone's camera. Mobile
Tag developed the software to create quick access to external
content.
For further information please visit: http://www.mobiletag.com
Company Financial Advisors
Michael Quinn and Andy Monroe of Q Advisors LLC
http://www.qllc.com
SEB Venture Capital: Press Contacts
Frank Kelcz - T: +44(0)2072464353, [email protected]
Alven Capital: Press Contacts
Kable Communication Finance - kable-cf.com
Laetitia Maccioni - T: +33(0)1-44-50-54-71,
[email protected]
Mobile Tag: Press Contacts
Christian-Francois VIALA
T: +33(0)1-45-27-33-35, [email protected]
XANGE Private Equity: Press Contacts
Michele Brischoux and Nadege Chapelin - H&B Communication
T: +33(0)1-58-18-32-45, [email protected]
Rückfragehinweis:
CONTACT: For further information please visit:
http://www.mobiletag.com.Company Financial Advisors, Michael Quinn
and Andy Monroe of Q AdvisorsLLC, http://www.qllc.com. SEB Venture
Capital: Press Contacts, Frank Kelcz- T: +44(0)2072464353,
[email protected]; Alven Capital: PressContacts, Kable
Communication Finance - kable-cf.com; Laetitia Maccioni -T:
+33(0)1-44-50-54-71, [email protected]; Mobile Tag:
PressContacts Christian-Francois VIALA, T:
+33(0)1-45-27-33-35,[email protected]; XANGE Private Equity: Press
Contacts, MicheleBrischoux and Nadege Chapelin - H&B Communication,
T: +33(0)1-58-18-32-45,[email protected]
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