EANS-News: SAF AG / SAF records revenue growth of 24.0 percent for fiscal year 2009

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Subtitle: One-time costs due to takeover by SAP affect net profit

Tägerwilen (euro adhoc) - - Total annual revenue 2009 increased from EUR 13.4
million to EUR 16.6 million
- Total license sales 2009 increased by 36.4 percent
- Maintenance business grew by 26.6 percent in fiscal year 2009
- Additional costs due to takeover affect net profit
- SAP is major shareholder with approx. 70 percent

Tägerwilen/Switzerland, March, 16, 2010.
SAF AG, which is listed in the Prime Standard of the Frankfurt Stock Exchange
(ISIN CH0024848738), announced revenues for fiscal year 2009 of EUR 16.6 (FY/08:
EUR 13.4 million) as well as a net profit of EUR 0.7 million (FY/08: EUR 2.1
million). Consolidated net profit fell by 65.7 percent from EUR 2.8 million to
EUR 0.7 million due to one-off expenses of EUR 2.3 million incurred as a result
of SAP's acquisition of SAF.

SAF AG can look back on a year that has been both eventful and successful.
Despite a difficult economic environment faced by the entire industry, SAF
lifted its sales by an encouraging 24.0 percent to EUR 16.6 million. This growth
was buoyed by strong demand for software licenses, sales of which rose by 36.4
percent to reach EUR 7.0 million as a result. Last year, SAF entered into direct
business agreements amongst others with two top companies - the leading US
supermarket chain Winn-Dixie and the perfumery retailer Douglas. In addition to
these two agreements, SAF sold 12 OEM licenses in the year under revenue, as
compared to 10 in fiscal year 2008.

The maintenance business grew by 26.6 percent, generating EUR 8.0 million in
revenues. This area is sure to provide a firm foundation for the Company's
growth in the current year since every software license sold translates into
additional maintenance sales.

Sales fell by 18 percent to EUR 1.6 million in our third business unit,
services, since a number of larger service projects had been completed by the
beginning of the reporting period. Consolidated net profit fell by 65.7 percent
from EUR 2.3 million to EUR 0.7 million due to one-off expenses of EUR 2.8
million incurred as a result of SAP's acquisition of SAF.

"Fiscal year 2009 was marked not only by the continuation of our expansion but
also by a key mi-lestone in the Company's history", comments Dr. Andreas von
Beringe, CEO and president of the Board of Directors the past business year and
the friendly takeover by the SAP Group, which has held approximately 70 percent
of SAF's share capital since the autumn of 2009.

In these times of ever more fierce competition, SAF could not be better
positioned than under the wing of the world's market leader for standard
business software. SAP's global sales network offers SAF the ideal springboard
for further expanding sales of our superior ordering and forecasting systems
worldwide. SAP is offering SAF strong momentum, as it plans to market SAF
systems as a component of SAP's F&R (Forecasting & Replenishment) solution even
more intensively.

SAF will remain an independent and powerful company going forward. This applies
to products, locations and the direct sales business, which is growing ever
stronger. This year, SAF intends to concentrate in particular on winning over
new customers in Europe and the US. The new face of SAF's Executive Management
sends a clear signal as to its continued independence. "My successor as CEO, Udo
Meyzis, comes from within SAF. This will ensure that SAF's successful strategy
remains on track. Going forward, SAF will continue to operate as an SAP OEM
partner as well as under its own flag on the automated ordering systems market"
explains von Beringe SAF's future and adds: "The future CTO, Uwe Zachmann, and
the new CFO, Philipp Zielke, both come to us from SAP. SAF will therefore
benefit from a close cooperation with its majority shareholder, in the area of
product development as well as in the area of finance."

SAF's superior expertise as the technological leader for automated replenishment
planning, coupled with SAP's strong market presence, will open doors to new
markets. Going forward, SAF could support retailers as well as businesses in
other sectors in optimizing their supply chains on the basis of reliable
forecasting.

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About SAF AG
SAF Simulation, Analysis and Forecasting AG specializes in the development of
automated ordering and forecasting software for retailers and industrial
manufacturers. SAF deploys the demand chain management approach, which controls
replenishment planning based on consumer demand patterns. SAF software assists
users to realize substantial cost savings and optimizes general logistics
conditions through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain: lower
inventories, improved product availability, and last, but not least, a higher
level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof. Dr. Gerhard
Arminger. SAF shares are listed at the official market (Prime Standard) at the
Frankfurt Stock Exchange (FWB). Today, the company employs approx. 100 people.
Consolidated sales revenues for fiscal year 2009, according to IFRS statements,
were EUR 16.6 million with consolidated profit of EUR 0.7 million which were
affected by one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products are
distributed in many European coun-tries as well as in the United States. The
company is headquartered in Tägerwilen, Switzerland. SAF also has a subsidiary
in the United States: SAF Simulation, Analysis and Forecasting U.S.A., Inc.,
Grapevine, Texas and in Slovakia, Bratislava: SAF Simulation, Analysis and
Forecasting Slovakia s.r.o. with the focus on Nearshore-Development.

Forward Looking Statements and Estimates
This information contains forward looking statements based on assumptions and
estimates of SAF's Management Board. Although we assume the expectations in
these forward looking statements are realistic, we cannot guarantee they will
prove to be correct. The assumptions may harbor risks and uncertainties that may
cause the actual figures to differ considerably from the forward looking
statements. Factors that may cause such discrepancies include, among other
things, risks that are mentioned in the annual report 2009. SAF does not plan to
update the forward looking statements, nor does it assume the obligation to do
so.

Further inquiry note:
Astrid Strömer
+41 (0)71 666 79 48
[email protected]
end of announcement euro adhoc
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issuer: SAF AG
High-Tech-Center 2 / Bahnstrasse 1
CH-8274 Tägerwilen
phone: +41 (0)71 666 79 48
FAX: +41 (0)71 666 79 40
mail: [email protected]
WWW: http://www.saf-ag.com
sector: Software
ISIN: CH0024848738
indexes: Prime All Share, Technology All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Stuttgart, Düsseldorf, München
language: English

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