Orange Launches Application Shop, Giving Customers Click-and-go Access to Thousands of Applications, Services and Games

Paris (ots/PRNewswire) -

- "One-click" Access to Useful Services, Information and
Entertainment Across a Wide Range of Mobile Devices and Platforms,
All on One Orange Bill

- First Available on Over One Million Phones in UK and France,
Orange Will Roll-Out App Shop to Millions More Customers In 2010

- Developers get Cross-Platform Access to More Customers Globally
and a Faster Route to Market

Orange reinforced its commitment to bring mobile multimedia
services to everyone today with the launch of the Orange App Shop.
Soon to be available in just one-click from the homescreen, the new
Orange App Shop will give millions of customers simple, direct access
and improved search and browsing to over 5,000 applications, games,
ringtones and wallpapers. Throughout 2010, Orange will continue to
innovate, working with developers and content providers to rapidly
expand its App Shop catalogue with thousands of new applications that
customers can use in everyday life, on any device.

The multi-platform 'one-stop-shop', available on a wide range of
handsets, includes services such as Orange TV, Orange Games and
Orange Maps alongside an expanding catalogue of premium mobile
applications from leading content providers and third-party
application developers. Anything in the shop can be downloaded and
purchased on one Orange mobile bill, so customers do not need to
pre-register and use their personal credit cards. The service ensures
that customers see and use applications that are fully tested and
suitable for their device, making it a simple and straightforward
experience.

Yves Tyrode, EVP of Orange Technocentre says, "We are giving
customers a tailor-made shop window on the mobile that makes it
easier to discover, download, use and manage content. Whether it's a
Smartphone user, or someone using a simpler device, we know the
demand for content is there - it's just about getting that experience
right. That is why we want to give everyone with a phone in their
hand the easiest access to personal content, on the most suitable
device and tariff, to help them take the parts of the mobile Internet
that they know and love, everywhere they go."

The service is now available, initially providing the Orange App
Shop 'over-the-air' to more than one million customers in France and
the UK[1]. Then in January, Orange devices including the Nokia 6700,
Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only)
will be preloaded with the App Shop and sold in the UK and France.
Later, this will also include Samsung, LG, HTC, Motorola and RIM
handsets.

Throughout 2010, Orange will continue to roll-out the App Shop
service across its footprint, extending it to Spain, Poland, Romania,
Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In
each country, Orange is making the App Shop relevant by providing
localised content in the catalogue that best meets specific market
needs.

The Orange App Shop improves multi-platform access for developers
to millions of Orange mobile customers and provides them with growing
revenue opportunities. To deliver this, Orange has been working
closely with major device manufacturers to enable a simple and
consistent user experience across multiple platforms including Java,
Android, Blackberry, Symbian and Windows Mobile. Orange has also been
working closely with its premium content providers and developer
partners to enhance its application delivery process. Offering an
increased range of tools and initiatives through its Orange Partner
programme, Orange is helping developers reach more customers faster
and more effectively.

Yves Tyrode concludes, "Orange Partner and our unique global
network of developer centres enable us to deliver unparalleled
testing, development and marketing assistance. This innovation
network, our close collaboration with device and platform
manufacturers as well as content providers and other industry
initiatives, illustrates just how committed we are to reducing
barriers to application development to get great content for our
customers to enjoy."

A video of the Orange Application Shop can be viewed at
http://www.orange-innovation.tv and further information on Orange
Partner is at: http://www.orangepartner.com.

---------------------------------

[1] OTA Orange Signature devices will include: Sony Ericsson
W995, Sony Ericsson Yari U100i (France only), Sony Ericsson C905,
Sony Ericsson C510, Sony Ericsson W595, Sony Ericsson W910i, Nokia
6303, Nokia 6700.

For more information: http://www.orange.com,
http://www.francetelecom.com, http://www.orange-business.com

Rückfragehinweis:
Georgina Hart: +447973100111, georgina.hart@orange-ftgroup.com; Erika
Gellinard: +33144440459, service.presse@orange-ftgroup.com

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