euro adhoc: ProSiebenSat.1 Media AG / other / Ad hoc Publication pursuant to Sec. 15 German Securities Trading Act (WpHG) Federal Cartel Office will close proceedings against ProSiebenSat.1 Media AG against payment of a fine (E)

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Disclosure announcement transmitted by euro adhoc. The issuer is responsible
for the content of this announcement.
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05.10.2007

Munich, October 5, 2007. The Federal Cartel Office will close the proceedings
against ProSiebenSat.1 Media AG and its ad sales division SevenOne Media against
payment of a fine. The proceedings were part of an industry-wide investigation
against advertising sales houses and market participants in Germany. The Federal
Cartel Office has concluded in substance that so-called share of advertising
rebates - last implemented in the 2006 booking season - between ProSiebenSat.1
Media AG and the media agencies are vertical restraints of competition.
ProSiebenSat.1 Media AG will no longer offer the share of advertising rebates
which have been common industry practice. ProSiebenSat.1 Media AG will now use a
new pricing model for media agencies and the advertising industry which is in
line with cartel law. ProSiebenSat.1 Media AG is confident that it will be able
to continue to achieve its performance targets under the new sales model.

In order to avoid lengthy court actions and negative impacts on the business
activities of ProSiebenSat.1 Media AG, the Company has decided to accept a fine
in the amount of EUR 120 million. The Federal Cartel Office has, for the first
time, calculated the fine by applying the new rules of the 7th amendment to the
cartel law and the Federal Cartel Office´s guidelines for the setting of fines.
These new rules result in a significant increase in the level of fines, when
compared to prior cartel law cases.

The Company will provide the full amount in its fiscal 2007 accounts.

Further inquiry note:
Katja Pichler
Corporate Spokesperson
Tel.: +49 (0)89 9507 1180
E-Mail: [email protected]

end of announcement euro adhoc 05.10.2007 10:30:34
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emitter: ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
phone: +49 (89) 9507-10
FAX: +49 (89) 9507-1122
mail: [email protected]
WWW: http://www.ProSiebenSat1.com
sector: Media
ISIN: DE0007771172
indexes: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX
stockmarkets: official dealing/prime standard: Börse Frankfurt, free trade:
Börse Berlin, Börse Hamburg, Börse Düsseldorf, Börse Hannover,
Börse München
language: English

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