EANS-Adhoc: PUMA AG Rudolf Dassler Sport / PUMA AG to convert into a Societas Europaea (SE)- Jochen Zeitz to become Executive Chairman of PUMA SE Board

ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.



PUMA AG to convert into a Societas Europaea (SE) Jochen Zeitz to become Executive Chairman of PUMA SE Board

Herzogenaurach, Germany, 18 October 2010 - The Sportlifestyle brand PUMA will become a core brand of PPR´s new Sport & Lifestyle Division. In the framework of the next phase of its corporate development, PUMA AG intends to adopt a new legal form by transforming into a European Corporation, PUMA SE. As part of the transformation, PUMA intends to convert its current two-tier board structure with a management board and a supervisory board to the internationally common structure of a one-tier Board. Additionally, managing directors will be responsible for the general management of PUMA SE.

The annual general meeting of Puma AG will be asked to vote on the change of corporate form in April 2011.

Upon the conversion into an SE, Jochen Zeitz will become Executive Chairman of the PUMA SE Board. In the meantime, while all necessary preparations will be taken, Mr. Zeitz will remain in his current role until a new CEO of PUMA has been appointed. Thereupon Jochen Zeitz will assume the new position as head of PPR´S new Sport & Lifestyle Division.


Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 - Mobile +49 170 56 58 228 - ulf.santjer@puma.com

Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 2984 - Mobile +49 170 56 26 763 kerstin.neuber@puma.com

end of announcement euro adhoc

issuer: PUMA AG Rudolf Dassler Sport Würzburger Strasse 13 D-91074 Herzogenaurach phone: +49 (0)9132 81 0 FAX: +49 (0)9132 81 2246 mail: investor-relations@puma.com WWW: http://about.puma.com/?lang=de sector: Consumer Goods ISIN: DE0006969603 indexes: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All Share stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin, Hamburg, Stuttgart, Düsseldorf, Hannover, regulated dealing: München language: English

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Ulf Santjer

Telefon: +49 (0)170 56 58 228

E-Mail: ulf.santjer@puma.com