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EANS-Adhoc: Valora Holding AG / Alexander Theobald nominated new head of Valora´s Valora Media/Services division with effect from May 1, 2010.

ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.


Alexander Theobald nominated new head of Valora´s Valora Media/Services division with effect from May 1, 2010.

Alexander Theobald, M.A. began his publishing career in 1994, working for the German publishing group Axel Springer in Hamburg and Berlin, before joining Switzerland´s Ringier AG as chief publisher of their Schweizer Woche magazine in 1995. Between 1996 and 2003, he held various management positions in the fields of publishing and marketing for the Tamedia group, where he was a member of senior management. In 2004, he was appointed head of Ringier AG´s Swiss magazine division, and a member of Ringier´s group executive management. In 2007 he assumed new group executive management responsibilities for the Ringier group, directing their publishing operations in Hungary and Rumania.

With effect from May 1, 2010, Alexander Theobald, who is 46, will be head of Valora´s Media/Services division, taking over these duties from Thomas Vollmoeller, Valora´s CEO, who has been managing the division on an interim basis since January 1, 2010. Alexander Theobald will also become a member of Group Executive Management when he joins Valora. His substantial expert knowledge of all aspects of publishing and his international marketing and management experience are ideal prerequisites for strengthening this division and developing it further. In the words of Thomas Vollmoeller, Valora´s CEO, "I am convinced that Alexander Theobald will be able to make a very significant contribution in a challenging press market environment."

end of announcement euro adhoc

issuer: Valora Holding AG Hofackerstrasse 40 CH-4132 Muttenz phone: +41 61 467 20 20 FAX: +41 58 789 12 12 mail: info@valora.com WWW: www.valora.com sector: Retail ISIN: CH0002088976 indexes:

stockmarkets: official market: SIX Swiss Exchange, official dealing: BX Berne eXchange
language: English

Rückfragen & Kontakt:

Please address any additional questions you may have to:

Media Relations: Phone: +41 58 789 12 01
Stefania Misteli Mobile: +41 79 467 52 16
E-mail: stefania.misteli@valora.com


Investor Relations: Phone: +41 58 789 12 20
Mladen Tomic Mobile: +41 79 571 10 56
E-mail: mladen.tomic@valora.com

Valora will publish its 2009 results on March 31, 2010.