EANS-News: Goldbach Media AG / Partnership between Goldbach Media and Facebook

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Utl.: new opportunity in the Eastern European online market

Corporate Press Release

New Opportunity in the Eastern European online market
Partnership between Goldbach Media and Facebook
Zurich/Kusnacht, January 12th, 2010. ARBOinteractive Group, a subsidiary of Goldbach Media is entering into a strategic relationship with Facebook in Eastern Europe . The relationship includes the sales and handling of advertising to agencies and advertisers in Poland and the Czech Republic for Facebook. "Eastern Europe is an important region for us," states Blake Chandlee, Head of Sales for Facebook in Eastern Europe, "and that's why we chose ARBOinteractive, which is one of the leading companies in the online advertising market. ARBOinteractive has a great deal of experience in cooperating with the largest international advertisers and networks. ARBOinteractive will make it possible for these companies and brands to communicate directly to their customers in Facebook."
ARBOinteractive will sell Engagement ads that run on the homepage as well as marketplace ads that run on other pages on Facebook. Engagement ads allow people to interact with ads in the same way they do with other content on Facebook by becoming a fan of a brand, commenting on a video or registering for an event. When someone responds to an Engagement ad, it may create a story in their friends' News Feed. This additional distribution extends an advertiser's campaign through organic impressions across Facebook.

"Primarily offered for Facebook shall be advertising forms that boost the involvement of Facebook users and which go far beyond the sales of customary display advertising," explains Marcin Wozniak, MD of ARBOmedia AG: "This enables advertising advertisers and agencies to completely reorient their strategy for reaching online customers. Users can choose whether they wish to enter into dialogue with the client. Facebook is a medium in which communication between its participants is highly valued; this mindset and behavior also benefits advertisers in the form of feedback to what they offer".

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Emittent: Goldbach Media AG Seestrasse 39 CH-8700 Küsnacht Telefon: +41 44 914 91 00 FAX: +41 44 914 93 60 Email: info@goldbachmedia.ch WWW: www.goldbachmedia.ch Branche: Medien ISIN: CH0004870942 Indizes: SPI, SPIEX Börsen: Amtlicher Markt: SIX Swiss Exchange Sprache: Deutsch

Digitale Pressemappe: http://www.ots.at/pressemappe/EASY_100002098

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Germaine Müller/Paul Riesen
Tel. +41 44 914 91 00