EANS-Adhoc: SinnerSchrader AG / SinnerSchrader takes over newtention technologies GmbH

ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.


SinnerSchrader AG signed a contract today for the purchase of all shares of newtention technologies GmbH. Subject to approval, which is expected in the coming days, SinnerSchrader will thus take over one of Europe's leading providers of ad server technologies.

newtention's core product is the n7 ad management suite, which uses innovative profiling and targeting technologies to generate consumer profiles via online marketing channels including search engines, affiliates, display advertising, and websites. The collected profiles enable companies and agencies to engage in more targeted, performance-driven display advertising.

"Performance-oriented display advertising is clearly becoming increasingly important," explained Matthias Schrader, CEO of SinnerSchrader. "newtention's technology complies with data protection regulations and helps advertisers and agencies collect profiles on their own company websites and other Internet platforms in order to significantly optimise their target-group marketing."

newtention was founded in 1999 and has spent the past years developing its n7 premium ad management suite, which has been marketed as an ASP service since the start of 2008. The specially designed versions of the n7 suite are tailored to the needs of advertisers, agencies, and marketers.

newtention will continue to operate with 15 employees at its Norderstedt site as an independent company within the SinnerSchrader Group. Founder and long-term managing director Marco Klimkeit, 29, will leave newtention at the end of the month but will continue to act as an advisor to the company. The position of managing director will be taken over by Dirk Klose, 39, who has been responsible for the development and application management of the n7 suite for the past three years. Both parties have agreed to keep all further details of the transaction confidential.

end of ad-hoc-announcement ================================================================================ About SinnerSchrader
SinnerSchrader is a leading interactive agency in Germany. SinnerSchrader develops interactive customer experiences which radically intensify the relationship between brands and consumers. SinnerSchrader was founded in 1996, has been listed on the stock exchange since 1999, and has over 250 employees in Hamburg and Frankfurt am Main.

end of announcement euro adhoc

emitter: SinnerSchrader AG Völckersstraße 38 D-22765 Hamburg phone: +49(0)40-398855-0 FAX: +49(0)40-398855-55 mail: info@sinnerschrader.de WWW: http://www.sinner-schrader.de sector: Software ISIN: DE0005141907 indexes: CDAX, Prime All Share, Technologie All Share stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin, Hamburg, Stuttgart, Düsseldorf, München language: English

Rückfragen & Kontakt:

SinnerSchrader Aktiengesellschaft
Thomas Dyckhoff, CFO, T. +49. 40. 39 88 55-0
Martin Recke, Corporate Communications, T. +49. 40. 39 88 55-181
E-mail: ir@sinnerschrader.de, F. +49. 40. 39 88 55-100

newtention technologies GmbH
Dirk Klose, Managing Director, T. +49. 40. 94 36 39-200
E-mail: d.klose@newtention.de, F. +49. 40. 94 36 39-100