HOYA Brings Highly Accurate 3D Vision Simulation to Stores

Uithoorn, The Netherlands (ots/PRNewswire) - A leader in
technology-based sales support tools, HOYA is proud to introduce its
latest innovation: the HOYA Vision Simulator offers wearers the
ability to experience their new lenses before they buy them, right in
the store. 

Using wearers' actual prescription, the HOYA Vision Simulator
provides a highly accurate, 3D vision experience, visualising the
optical effects of the various lens designs and treatments. HOYA
erases the line between virtual reality and individual reality,
giving wearers the opportunity to choose the lenses and treatments
that work best for them.

     (Photo: http://photos.prnewswire.com/prnh/20150908/264321 )

     (Photo: http://photos.prnewswire.com/prnh/20150908/264322 )

How does it work?  

The HOYA Vision Simulator is easy to use, hygienic and ready for
high-traffic usage. It is controlled by an application downloaded
onto a smartphone that is placed into the headset. Wearers look
through the headset and see a virtual environment. Opticians apply
the wearing parameters and exact prescription (every prescription
type and cylinder is accommodated) and adjust for accurate pupil
distance. A tablet serves as a remote control. Opticians decide what
wearers see and experience, and can demonstrate and explain the
different options available.

The simulator enhances customers' shop experience by offering the
opportunity to 'see before they buy'. This makes the final choice for
lenses and treatments simple, accurate and tangible, increasing trust
and overall satisfaction.

Call for beta-testers 

Opticians are invited to be among the first to use the HOYA Vision
Simulator in their stores. Through the dedicated website,
http://www.hoya-vision-simulator.com, opticians can register their
interest. Ten will be selected as beta-testers. Their testimonials
will be shared on the website, along with general information,
updates and news about the device.

Visit http://www.hoyagallery.com for HOYA's full range of innovative
sales support tools.

HOYA's award-winning innovations 

HOYA has a history of introducing advanced in-store solutions. At
Silmo 2008 in Paris, it was the first lens supplier to use virtual
reality head-mounted displays to demonstrate the quality of its
Hoyalux iD MyStyle progressive lens design.

At Opti 2012 in Munich, HOYA pioneered fully interactive augmented
reality with HVC Viewer, one of three apps introduced at the time.
The apps received significant local and European media coverage,
driving download numbers.

HVC Viewer went on to become the bestselling app in Germany's app
store and was recognised as a 'top innovation' at Expo Optica in
Madrid, Spain. The app was also nominated for a Silmo d'Or in the
Vision category and won the prestigious SMAU Mob App Award at the
Italian Information & Communications Technology exhibition in Milan.
Today, augmented reality is regarded as a highly effective sales tool
and more than 8,800 optical stores actively use the HVC Viewer app.

About HOYA 

Founded in 1941 in Tokyo, Japan, Hoya is a global med-tech company
and the leading supplier of innovative high-tech and medical
products. Hoya is active in the fields of healthcare and information
technology providing eyeglasses, medical endoscopes, intraocular
lenses, optical lenses as well as key components for semiconductor
devices, LCD panels and HDDs. With over 150 offices and subsidiaries
worldwide, Hoya currently employs a multinational workforce of over
34,000 people. For more information, please visit
http://www.hoya.com.

Note: Pictures do not represent the final product 

Website: http://www.hoya-vision-simulator.eu

Photo: 
http://photos.prnewswire.com/prnh/20150908/264321



http://photos.prnewswire.com/prnh/20150908/264322

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