EANS-Adhoc: SinnerSchrader AG / SinnerSchrader has to significantly scale back its predicted profit for the 2011/2012 financial year / Considerable decreases in revenue generated with two major spot-media AG customers

ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.


In the course of the third financial quarter of 2011/2012 (1 March to 31 May 2012), two major customers significantly reduced the services commissioned with spot-media AG, a full subsidiary in the SinnerSchrader Group. These events had not been foreseeable both with respect to the magnitude of the reductions as well as with respect to the fact that they occurred at the same time. Based on current knowledge, these are lasting reductions, which means that for the coming quarters as well, spot-media AG revenues will be approximately one-third lower than those of the first two quarters of the 2011/2012 financial year.

For the 2011/2012 financial year, spot-media AG will fall short of its turnover forecast by more than 1.5 million euros. Restructuring measures with respect to capacity adjustment are thus unavoidable and are being promptly initiated.

In view of this development, SinnerSchrader has to downgrade its predicted profit for the 2011/2012 financial year. Depending on the scenario, expectations with respect to EBITA for the current financial year range from 1.3 million to 2 million euros. This would fall far short of the 3.25 million euros originally forecast, in addition to falling short of the 2.6 million euros generated during the previous year. Nevertheless, SinnerSchrader will achieve its forecast sales, at 35.5 million euros.

SinnerSchrader believes that the developments at spot-media AG are not an indication of a general decline in dynamics in the market for digital marketing.

On 12 July 2012, SinnerSchrader will be publishing details on the third quarter and the first nine months of the 2011/2012 financial year as well as an outlook for the year as a whole in its third 2011/2012 quarterly report.

end of ad-hoc-announcement ================================================================================ About SinnerSchrader

SinnerSchrader is one of the leading digital agencies in Europe. SinnerSchrader develops interactive strategies, platforms, and applications which create radical relationships between consumers and brands. The SinnerSchrader Group has over 400 employees in Hamburg, Frankfurt am Main, Berlin, and Hanover who work for customers such as Allianz, TUI, Tchibo, simyo, REWE, comdirect bank, PPR Group, OTTO, and Steigenberger. SinnerSchrader was founded in 1996 and has been quoted on the stock exchange since 1999.


SinnerSchrader Aktiengesellschaft
Thomas Dyckhoff, CFO
T. +49. 40. 39 88 55-0

Benjamin Nickel, Head of Corporate Communications
T. +49. 40. 39 88 55-542

E-mail: ir@sinnerschrader.de
F. +49. 40. 39 88 55-100

end of announcement euro adhoc

issuer: SinnerSchrader AG
Völckersstraße 38
D-22765 Hamburg
phone: +49(0)40-398855-0
FAX: +49(0)40-398855-55
mail: info@sinnerschrader.de
WWW: http://www.sinner-schrader.de
sector: Software
ISIN: DE0005141907
indexes: CDAX, Prime All Share, Technology All Share stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart, regulated dealing/prime standard: Frankfurt
language: English

Rückfragen & Kontakt:

Thomas Dyckhoff
Telefon: +49(0)40 398855-113
E-Mail: t.dyckhoff@sinnerschrader.de