Blancco Reduces Rising Data Breach Risk from Tablets and Smartphones With Internationally Certified Erasure Solution

Joensuu, Finland (ots/PRNewswire) -

TÜV SÜD certification of Blancco Mobile Edition assures
organizations of

thorough data removal from mobile devices set for reuse or
disposal

Businesses often view data threats from mobile devices like
smartphones and tablets in terms of malware, phishing, and spyware,
but improper decommissioning can pose an even bigger security risk,
according to Blancco [http://www.blancco.com ], the global leader in
data erasure and computer reuse solutions. Analysts estimate that
more than 100 million mobile phones are now recycled each year, yet
surveys show that from 20 to 90 percent reach the secondhand market
with sensitive data. While many corporate security policies address
removal of data from servers and laptops before reassignment, resale
or donation, mobile devices areoften overlooked, despite similar
repercussions as larger equipment in terms of regulatory fines and
damages to corporate reputation.

Blancco Mobile Edition
[http://www.blancco.com/en/products/total-data-erasure/mobile-edition
] data erasure software offers businesses, as well as the third-party
information technology asset disposal (ITAD) specialists who support
them, an extra level of assurance that all data has been wiped from
mobile devices. The software's effectiveness in sanitizing datawas
recently certified by the internationally recognized testing agency
TÜV SÜD, complementing its adherence to DoD data erasure standards.
The certification comes at a time when many businesses are developing
or assessing their mobile device policy.

"IT asset and security managers now recognize that simply
destroying a smartphone's SIM card and performing a factory reset
doesn't always fullyeraseinternal and external memory," said Kim
Väisänen, CEO and Co-Founder of Blancco. "Blancco Mobile Edition
removes data from mobile devices while creatinga detailed erasure
report as proof. A growing number of security- and compliance-minded
companies - including a major international chemical company with
more than 50,000 employees - have embraced the certified Blancco
Mobile Edition as a security best practice."

With Blancco Mobile Edition, a single operator is capable of
erasing more than 300 smartphones per day, with
automatically-generated erasure reports providing details such as
serial number, IMEI code and storage capacity - all important details
for resale and reuse purposes. Blancco Mobile Editionis TÜV SÜD
certified for Android, Blackberry, Symbian and Windows Mobile
platforms, with certification expected for Apple iOSin Q1 2012.

About Blancco

Blancco is the proven data erasure solution for millions of users
around the globe. As the global leader in data erasure and computer
reuse solutions, Blancco offers the most certified data erasure
solutions within the industry. The company serves users across a wide
range of industries, including banking, finance, government and
defense. The company's products are highly valued by IT asset
disposal professionals around the world. Blancco operates from an
extensive network of international offices and partners across
Europe, North America, Middle East, Asia and Australasia.More
information is available at http://www.blancco.com.

Media Contact: Monica Shaw +1-770-367-9534
mshaw@carabinerpr.com Blancco Oy Ltd. Kim Väisänen,
CEO and Co-Founder +358-50-585-2885
kim.vaisanen@blancco.com

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