euro adhoc: Goldbach Media AG / Annual Reports / Goldbach Media on track with two-digit revenue and EBIT growth (E)

--------------------------------------------------------------------------------
Disclosure announcement transmitted by euro adhoc. The issuer is responsible
for the content of this announcement.
--------------------------------------------------------------------------------

05.03.2009

[pic]

Ad hoc press release

Group result 2008:
Goldbach Media on track with two-digit revenue and EBIT growth

Revenue growth 11.8% - EBIT increased by 13.7% - profit CHF 10.33 million -
dividend of CHF 0.57 proposed - positive start to the year - continued
dynamic growth forecast for 2009

Küsnacht, March 5, 2000. Goldbach Media Group, the leader in the advertising
marketing of private electronic, interactive and mobile media in Switzerland,
with the companies IP Multimedia, AdLINK, OnEmotion and orange8 interactive,
together with its international companies (Germany, Austria, Croatia,
Slovenia, Poland, the Czech Republic, Romania and Russia) increased turnover
by 11.8% in 2008 to CHF 264.91 million and its EBIT by 13.7% to CHF 20.28
million (prior year CHF 17.84 million). The profit for the year after
minority interests amounts to CHF 10.33 million (prior year 18.78 million
including proceeds from the sale of Radio Z and Radio Ri; CHF 6.74 million
adjusted for these special factors). The EBITDA increased by 13.5% to CHF
22.89 million (prior year CHF 20.17 million). The EBIT in the online segment
increased by 21.6% and by 10.8% in the offline segment. A dividend
payment of 33% of the profit for the year or CHF 0.57 per share will be
proposed the General Meeting.

48.8% growth in the online segment - already contributing more than 30% to
turnover. The Goldbach Media Group already published it provisional sales
figures for the business year 2008 back on January 20, 2009. In the online
segment, the advertising logistician active in Switzerland, Austria and
Germany, along with the online marketing companies in Croatia and Slovenia
acquired in March 2008, as well as the online business in Poland, the Czech
Republic, Romania
and Russia acquired with ARBOmedia in September 2008, recorded sales turnover
of CHF 80.23 million, which corresponds to turnover growth of 48.8 %.
Adjusted for the acquisitions made in 2008, the organic growth in sales
turnover in the online segment amounted to 15.2%. The uncertainty in the
online markets in Switzerland, Austria and Germany temporarily throttled the
growth dynamic in the second half of 2008. The EBIT contribution achieved in
the online segment grew by 21.6%. With the online segment, which in addition
to Internet advertising also included target group marketing over the
Internet, search engines, mobile devices, as well as advertising in
interactive games and performance marketing, Goldbach Media has already
generated 30.3% of the total turnover (prior year 22.7%).

More stable offline segment: Increase of TV revenues
In the offline segment, with the marketing of private TV, teletext, radio and
adScreen - primarily in Switzerland - Goldbach generated turnover of CHF
185.86 million (prior year CHF 184.05 million). Sales of advertising on
private television developed clearly above the industry trend and increased
by 5.9% to CHF 148.21 million (prior year CHF 139.98 million). In the fourth
quarter of 2008, the sales of TV advertising remained steady and proved to be
a stable source of revenue for Goldbach Media. Around 56% (prior year 59%) of
the total turnover for Goldbach Media originated in 2008 from the TV
marketing business. After the sale and loss of Radio Z AG, Goldbach Media
still achieved in 2008 turnover of CHF 32.61 million (prior year CHF 39.26
million) with the marketing of radio advertising. This represents a decrease
of 16.9%. When adjusted for the divested activities, however, Goldbach Media
sold 4% more national radio advertising than in the prior year, even though
the overall market showed recessive tendencies. The radio business accounted
in 2008 for around 12.3% (prior year 16.6%) of the total turnover. The
marketing of electronic advertising at attractive points of sales (adScreen)
increased in the reporting year by 4.7% to CHF 5.04 million (prior year CHF
4.81 million). The EBIT achieved in the offline segment improved by a total
of 10.8%.

Significant growth of the international business
Goldbach Media's international business grew significantly in 2008 by 79.3%.
Around 13.7% of the total revenue is now generated internationally. The
online marketing businesses in Croatia and the activities in the Adriatic
region acquired in March 2008 grew in an especially positive manner. Only the
revenues for the online businesses in the fourth quarter have been included
for ARBOmedia.

Outlook: Growth in turnover and EBIT anticipated
Goldbach Media is off to a positive start in 2009. Sales turnover in the
offline segment, particularly the TV advertising sales, lie above the
corresponding values for the previous year. The radio business will also run
into difficulties in 2009. The volume of orders in the online segment is
developing in a positive manner, according to expectations; however, negative
currency movements are anticipated, particularly in Eastern Europe. In the
German-speaking region (Switzerland, Austria, Germany) and in the Adriatic
region (Croatia, Slovenia, Serbia), as well as in Poland and also the Czech
Republic, the online segment is profiting from the ongoing growth dynamic of
online advertising and performance marketing in interactive media, while the
cooling of the economy in Romania and Russia has been clearly noticeable
since the fourth quarter of 2008. Goldbach Media intends to continue its
organic growth in the current year by focusing on the online business and, if
the opportunity arises, will also seek to drive further growth through
acquisitions. The online and international business shall again increase in
2009. Goldbach Media is anticipating a revenue share of between 35% and 40%
in the online segment, and between 20% and 25% for international business.
Overall, based on market assessments at the beginning of 2009 business year,
Goldbach Media anticipates growth in turnover and a further EBIT increase of
10%.

"Goldbach Media is active in a growth market as a leading marketer of
digital, interactive and mobile media, and was able to further strengthen its
market position in the reporting year," states Klaus Kappeler, CEO of
Goldbach Media. "Even with generally sinking advertising outlays, we
anticipate an ongoing growth dynamic due to the measurability of advertising
success in digital interactive media and in the online segment. Performance
marketing has embarked on a triumphal procession worldwide. As a specialized
and leading advertising marketer in digital media, Goldbach Media intends to
gain further market share, particularly in times of economic recession."

Further inquiry note:
Paul Riesen
CMO Head of Marketing & Communications
Tel. +41 44 914 91 63
Mobile: +41 79 688 24 74
Fax: +41 44 914 93 60
paul.riesen@goldbachmedia.ch

end of announcement euro adhoc
--------------------------------------------------------------------------------

emitter: Goldbach Media AG
Seestrasse 39
CH-8700 Küsnacht
phone: +41 44 914 91 00
FAX: +41 44 914 93 60
mail: info@goldbachmedia.ch
WWW: www.goldbachmedia.ch
sector: Media
ISIN: CH0004870942
indexes: SPI, SPIEX
stockmarkets: official dealing: SWX Swiss Exchange
language: English

OTS-ORIGINALTEXT PRESSEAUSSENDUNG UNTER AUSSCHLIESSLICHER INHALTLICHER VERANTWORTUNG DES AUSSENDERS - WWW.OTS.AT | OTB

print