euro adhoc: Goldbach Media AG / Joint Ventures/Cooperation/Collaboration / Goldbach Media acquires 50% of the technology company Wilmaa Internet TV (E)

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29.01.2009

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Ad hoc press release

Goldbach Media acquires 50% of the technology company Wilmaa Internet TV

Internet TV is a growth market - strengthening of technological expertise - exclusive marketing

Küsnacht, Switzerland, 30 January 2009. Goldbach Media, the leading advertising marketer for private electronic, interactive and mobile media in Switzerland and Austria, active in search machines and performance marketing in Germany and the top online advertising marketer in Eastern Europe and the Eastern Adriatic region is acquiring 50% in the Swiss company Gartenhof Media GmbH, the operator of Wilmaa Internet TV, the first free, browser-based Internet television in Switzerland. Gartenhof Media GmbH is a subsidiary of Solutionpark. Since the end of 2008, Goldbach has been the exclusive marketer of Internet television at wilmaa.com. With its participation in Internet TV, Goldbach Media seeks to further strengthen its technological expertise in the rapidly growing field of interactive and mobile marketing.

Wilmaa was developed by Solutionpark, which is seen as a pioneer and well-known expert in the field of video on the Internet and streaming. With a simple registration at www.wilmaa.com, all leading TV programmes can be received over the Internet free of charge. As an interactive medium financed through advertising, Wilmaa Internet TV extends the reach of television stations while also enabling the advertising industry to meet the individual demands of consumers.

"With our dream partner Goldbach Media, the leading marketing for private sector television in Switzerland," says Thomas Gabathuler, CEO of Gartenhof Media GmbH, "we can consistently target our business model as advertising- financed Web TV upon the needs of the market."

"Interactive marketing offers are shaping the growth dynamic of the advertising market," states Kaus Kappeler, CEO of Goldbach Media. "The successful marketing of interactive advertising offers requires technological know-how. With the participation in Wilmaa Web TV, we can further strengthen our technological expertise."

www.wilmaa.com

Further inquiry note:
Paul Riesen
CMO Head of Marketing & Communications
Tel. +41 44 914 91 63
Mobile: +41 79 688 24 74
Fax: +41 44 914 93 60
paul.riesen@goldbachmedia.ch

end of announcement euro adhoc

emitter: Goldbach Media AG
Seestrasse 39
CH-8700 Küsnacht
phone: +41 44 914 91 00
FAX: +41 44 914 93 60
mail: info@goldbachmedia.ch
WWW: www.goldbachmedia.ch
sector: Media
ISIN: CH0004870942
indexes: SPI, SPIEX
stockmarkets: official dealing: SWX Swiss Exchange
language: English

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